Changes

This section is intended to familiarize users of this toolkit with the basics of public engagement. The guidelines in this section will help organizations new to the topic properly approach PE initiatives. You may skip this section if you already have experience in this area and want to directly start exploring the tools of the toolkit.

This section is intended to familiarize users of this toolkit with the basics of public engagement. The guidelines in this section will help organizations new to the topic properly approach PE initiatives. You may skip this section if you already have experience in this area and want to directly start exploring the tools of the toolkit.

==== '''A. Planning stage: how to prepare and plan your engagement initiative''' ====

=== '''A. Planning stage: how to prepare and plan your engagement initiative''' ===

Well-planned and executed events, activities or engagement campaigns are a good way to interest Canadians in international development issues and humanitarian aid.

Well-planned and executed events, activities or engagement campaigns are a good way to interest Canadians in international development issues and humanitarian aid.

* Think about what success looks like for your activity(ies) and how will you know when you have achieved it. Planning good qualitative and quantitative evaluation methods is important to ensure that you are meeting your objectives and managing your budget efficiently. Once your activity is over, take the time to reflect on successes and areas for improvement. Note lessons learned that may guide you in the future.

* Think about what success looks like for your activity(ies) and how will you know when you have achieved it. Planning good qualitative and quantitative evaluation methods is important to ensure that you are meeting your objectives and managing your budget efficiently. Once your activity is over, take the time to reflect on successes and areas for improvement. Note lessons learned that may guide you in the future.

==== B. Good practices to consider ====

=== B. Good practices to consider ===

''Use third parties to expand reach''

''Use third parties to expand reach''

* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.

* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.

''Note: For more on this topic, check the section “Evaluation and engagement”.''

''Note: For more on this topic, check the section “Evaluation and engagement”.''

==== C. Types of engagement initiatives: Examples and tips ====

=== C. Types of engagement initiatives: Examples and tips ===

''Organizing in-person and online events''

''Organizing in-person and online events''