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* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.
* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.
* Employ partnerships that can be multi-sectoral (that is, with other sectors, different federal departments or levels of government, or with educational and cultural institutions).
* Employ partnerships that can be multi-sectorial (that is, with other sectors, different federal departments or levels of government, or with educational and cultural institutions).
''Connect local issues to global issues''
* Leverage Canadians’ view of global responsibility and humanity.
* Use examples from challenges affecting both domestic and global communities (such as the COVID-19 pandemic) to demonstrate how global issues have an impact at the local level (e.g. safety, well-being).
''Note: Fostering emotions rooted in notions of shared responsibility can be a strategy to consider.''
''Collaborate with other organizations''
* Collaborate and partner with other organizations to plan and undertake PE campaigns and initiatives to maximize results and reach new audiences.
* Coordinate your messaging and visual identity with other organizations when you are developing communication campaigns. Such collaboration can often lead to better developed activities.
''Note: See more about the importance of partnerships and collaboration in section 2.3. – Going further.''
''Reach new audiences''
