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Back to > [[COVID-19 Metadata, SEO and social media]]

Back to > [[COVID-19 Metadata, SEO and social media]]

* COVID-19 content inventory

* COVID-19 content inventory

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==Metatitle (called ''Page title'' in AEM page properties; the <title> tag in code)==  

==Metatitle (called ''Page title'' in AEM page properties; the <title> tag in code)==  

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: [https://moz.com/learn/seo/title-tag https://moz.com/learn/seo/title-tag]. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: https://moz.com/learn/seo/title-tag. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

===In social media===

===In social media===

The metatitle is pulled by social media sites when the public shares a page.  

The metatitle is pulled by social media sites when the public shares a page.  

===In search engines===

===In search engines===

The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.  

The '''description''' may be displayed in Google as the search result description if Google calculates it to be more accurate than the one generated from the page’s content. It may also be used to help build rich snippets.  

 

In the Canada.ca search engine, the '''description''' field is boosted in the ranking algorithm. The description can be displayed in the search results of a contextual search user interface if this decision is made.

===In social media===

===In social media===

The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.   

The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.   

Select a value from the controlled vocabulary. See brief descriptions of the Content types at [https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html].  Select multiple values as needed.  The value will be automatically added to the opposite language template.

Select a value from the controlled vocabulary. See brief descriptions of the Content types at https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html.  Select multiple values as needed.  The value will be automatically added to the opposite language template.

==Primary topic and Additional Topic==

==Primary topic and Additional Topic==

For content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.

For general content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.

 

 

For content related to COVID-19 vaccines, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' as above. Then populate the '''additional topic''' field, with the value '''Immunization and vaccines''' by selecting ''Health'', then ''Healthy living'', then ''Immunization and vaccines'' from the pick list. The value will be automatically be added to the opposite language template.

Populate the '''additional topic''' field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one Additional topic value can be added. The value will be automatically added to the opposite language template.

More '''additional topic''' fields can be added as applicable to content.

==Audience==

==Audience==

'''Version note:''' Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada

'''Version note:''' Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada V8 2021-01-07

V7.2 2020-06-17

[[Category:COVID communications]]

[[Category:COVID communications]]