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Theme Management Committee Covid-May 27 2020 - Comité de gestion des thèmes Covid-27 mai 2020 (view source)
Revision as of 09:08, 9 June 2020
, 09:08, 9 June 2020→Notes and action items
==Notes and action items==
==Notes and action items==
# '''Updates'''
'''TBS'''
* Focusing on: Business tasks, ERP, and testing of revised content for Indigenous people
* Top task study deck that was presented at TMC on May 25th was shared ADM Strat Comms Interdepartmental committee and was presented at a meeting that the DM had with provinces and territories
* Working on creating a Federal/Provincial/Territorial working group to coordinate different levels of recovery efforts
* New filter was added to the Content Inventory for unique weekly visits
'''Health Canada'''
* Working on content for next phase and new landing page
* Ongoing content development
* PPE content updated
No updates from Principal Publisher and PCO.
# '''Analytics working group update - Celeste Cote (PCO), Susan Harper (HC PHAC) and Peter Smith (DTO)'''
'''Presentation: Covid-19 analytics and reporting'''
* Measuring what matters to drive decisions and brief senior management
* If you would like to be part of the working group, please reach out to Celeste in Slack or email.
* Getting the right data will help us move towards a more user-centred approach
* Language has to be clear and defined so that everyone is on the same page
* Susan showed example of how data and ux testing is applied to landing page decisions
* CRA showed examples of UX and research design for CESB an CCB
* With the subway pattern & content design improvements in the CCB optimization project, avg task success got up to 83%
* Leveraging ux findings to improve design
* Sharing data inventory in Google spreadsheet. The inventory is restricted access and requires an email invitation.
* Next steps: defining KPIs and methodology, streamline whole-of-gov reporting to best leverage skills, identify external influences
Resources for Adobe Analytics on GCPedia
* Adobe Analytics User Training
* Adobe Analytics User Guide
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