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*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
 
*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
 
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
 
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
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'''1. Updates'''
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'''TBS'''
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* DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the [[Covid 19 DTO-BTN|main page of the TMC Wiki]]
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* Indigenous usability testing underway with ISC
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* Research insights - lessons learned to share more broadly
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* Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou
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'''Health Canada'''
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* Approvals for next round of changes to the landing page are underway
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No updates from PCO and Principal Publisher
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'''2. Email subscription service - Pascale Elvas'''
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* Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
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* Working with partners to publish open source code
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* Plain language and action-oriented messaging
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* Content must be timely and of interest
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* Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
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* Driven by user-need and data, a demand for email updates over text
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* Based on Gov.UK Notify
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* Not asking people personal information and not collecting personal information
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* Over 23,000 users so far and want to increase it
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* Running daily analytics to be responsive to what people are searching for
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* Keeping an eye on misinformation
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* Authority to collect email is based on Health Canada authority to provide information in a health crisis
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* Started with public health information but legal team has cleared sharing information on more general COVID topics
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* NOT drafting new content, linking to already existing content
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* Went live on April 22nd
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* Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message
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Credibility and accessibility
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* Messages include FIP and wordmark to increase credibility
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* People sign up on Canada.ca
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* Did background work so it doesn’t go in the junk boxes
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* Did extensive accessibility checks
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* Put the whole link in the email so that people can see it
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What’s next?
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* Looking for feedback to help improve the service
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* Working on an API approach to make it an automated process
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* Working on the unsubscribe feedback
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* Creating a survey for people who unsubscribe to help improve service
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* More iteration
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They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.
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* '''3. Learning from COVID-19'''
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* Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
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* Overall great feedback and colleagues considered it a very valuable tool
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* Deck will be shared on Slack. Please go in and add your insight and comments.
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'''4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO'''
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* Content inventory
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* New button added to the top of the page that provides additional instructions
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* Scott gave examples and showed people how the tool can be used to optimize content
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* If you are using it and have an issue, email us and let us know: [Mailto:dto.btn@tbs-sct.gc.ca dto.btn@tbs-sct.gc.ca]
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Other discussions in chat
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'''Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google'''
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'''Pair writing'''
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'''https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b'''
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