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Theme Management Committee Covid-April 29 2020 - Comité de gestion des thèmes Covid-29 avril 2020 (view source)
Revision as of 15:39, 5 May 2020
, 15:39, 5 May 2020→Notes and action items
*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
'''1. Updates'''
'''TBS'''
* DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the [[Covid 19 DTO-BTN|main page of the TMC Wiki]]
* Indigenous usability testing underway with ISC
* Research insights - lessons learned to share more broadly
* Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou
'''Health Canada'''
* Approvals for next round of changes to the landing page are underway
No updates from PCO and Principal Publisher
'''2. Email subscription service - Pascale Elvas'''
* Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
* Working with partners to publish open source code
* Plain language and action-oriented messaging
* Content must be timely and of interest
* Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
* Driven by user-need and data, a demand for email updates over text
* Based on Gov.UK Notify
* Not asking people personal information and not collecting personal information
* Over 23,000 users so far and want to increase it
* Running daily analytics to be responsive to what people are searching for
* Keeping an eye on misinformation
* Authority to collect email is based on Health Canada authority to provide information in a health crisis
* Started with public health information but legal team has cleared sharing information on more general COVID topics
* NOT drafting new content, linking to already existing content
* Went live on April 22nd
* Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message
Credibility and accessibility
* Messages include FIP and wordmark to increase credibility
* People sign up on Canada.ca
* Did background work so it doesn’t go in the junk boxes
* Did extensive accessibility checks
* Put the whole link in the email so that people can see it
What’s next?
* Looking for feedback to help improve the service
* Working on an API approach to make it an automated process
* Working on the unsubscribe feedback
* Creating a survey for people who unsubscribe to help improve service
* More iteration
They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.
* '''3. Learning from COVID-19'''
* Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
* Overall great feedback and colleagues considered it a very valuable tool
* Deck will be shared on Slack. Please go in and add your insight and comments.
'''4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO'''
* Content inventory
* New button added to the top of the page that provides additional instructions
* Scott gave examples and showed people how the tool can be used to optimize content
* If you are using it and have an issue, email us and let us know: [Mailto:dto.btn@tbs-sct.gc.ca dto.btn@tbs-sct.gc.ca]
Other discussions in chat
'''Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google'''
'''Pair writing'''
'''https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b'''
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