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Line 36: − * [https://covid-19inventory.tbs.alpha.canada.ca/ Content inventory tool (alpha)] − Consult the [https://docs.google.com/drawings/d/1F18RHg_fUTY9oyFR9E-bdSq-yuCqSv_3Md3ykBI-KPA/ Content structure (site map)] for a high-level view of the different types of COVID-19 content and which departments are leading these sections.+ Line 71:
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→Content inventory
Follow the crisis content design advice:
Follow the crisis content design advice:
* [https://design.canada.ca/crisis/content.html Crisis communications content design checklist]
* [https://design.canada.ca/crisis/content.html Crisis communications content design checklist]
Use consistent terminology:
* [https://www.btb.termiumplus.gc.ca/publications/covid19-eng.html Translation Bureau COVID-19 glossary]
== Developing new content related to COVID ==
== Developing new content related to COVID ==
Web managers must work with their theme leads to coordinate web content related to COVID. This will avoid duplication and create clear paths for Canadians to follow to get the answers they need.
Web managers must work with their theme leads to coordinate web content related to COVID. This will avoid duplication and create clear paths for Canadians to follow to get the answers they need.
=== Primer - web content approach ===
The [[Primer for the COVID-19 web content approach]] details the basic principles that departments should be working from.
The [[Primer for the COVID-19 web content approach]] details the basic principles that departments should be working from.
Please check the content inventory before creating new content related to COVID:
Please check the content inventory before creating new content related to COVID:
* [[COVID-19 Content inventory tool]] (Instructions and access)
===Moving from announcements to web content===
===Moving from announcements to web content===
If you cannot access the GC network, contact Susan Harper at Health Canada for a link to a google drive.
If you cannot access the GC network, contact Susan Harper at Health Canada for a link to a google drive.
===Search engine optimization===
===Metadata and search engine optimization===
[[Metadata, SEO and social media]]
*[[COVID-19 Metadata, SEO and social media]]
*[[COVID-19 Metadata working group]]
[[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|Metadata and SEO (.pptx)]]
==Performance measurement==
==Performance measurement (UTM guidance)==
[[:File:COVID-Performacnce Measurement Strategy 2020-03-31 -draft.pptx|DRAFT Performance measurement strategy for the digital environment]]
[[:File:COVID-Performacnce Measurement Strategy 2020-03-31 -draft.pptx|DRAFT Performance measurement strategy for the digital environment]]
