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Maximizing impact on Canada.ca – Best practices for a web-based approach (view source)
Revision as of 09:16, 20 April 2020
, 09:16, 20 April 2020→Design content for success
** '''Consistency matters'''
** '''Consistency matters'''
*** consistent design builds trust and helps users identify scams and other content that is not trust-worthy
*** consistent design builds trust and helps users identify scams and other content that is not trust-worthy
*** predictable, standard navigation strategies support success in finding answers - i.e a global approach to how new content fits into the overall picture (Source)
*** predictable, standard navigation strategies support success in finding answers - i.e a global approach to how new content fits into the overall picture ([https://neilpatel.com/blog/create-optimal-user-experiences-improving-websites-information-architecture/|Source])
** '''Very simple, direct, plain language text''' — people’s reading and comprehension levels drop significantly in times of stress (Source and source)
** '''Very simple, direct, plain language text''' — people’s reading and comprehension levels drop significantly in times of stress ([https://readable.com/blog/reading-crisis-readability-risk-communication/|Source] and [[https://www.researchgate.net/publication/274304506_The_Case_for_Readability_of_Crisis_Communications_in_Social_Media|Source])
** '''A basic layout''' that lends itself well to viewing on mobile devices (Source)
** '''A basic layout''' that lends itself well to viewing on mobile devices ([https://neilpatel.com/blog/website-clean-simple-design/|Source])
** Respecting '''official languages''' and '''accessibility''' legislation/best practices is still key
** Respecting '''official languages''' and '''accessibility''' legislation/best practices is still key
* Clear, simple, short text is faster to produce, faster to approve, faster to translate, and faster to code properly for accessibility.
* Clear, simple, short text is faster to produce, faster to approve, faster to translate, and faster to code properly for accessibility.
** Follow the Crisis communication checklist
** Follow the [https://design.canada.ca/crisis/content.html|Crisis communication checklist]
* Work on the basics first, otherwise you risk:
* Work on the basics first, otherwise you risk:
** splitting your already stretched workforce
** splitting your already stretched workforce
** '''60-80% of our users are viewing on mobile'''
** '''60-80% of our users are viewing on mobile'''
*** Over 60% of users access COVID-19 pages through their mobile device.
*** Over 60% of users access COVID-19 pages through their mobile device.
*** Canada.ca/Coronavirus has some pages that reach 80% mobile.
*** [https://www.canada.ca/en/public-health/services/diseases/coronavirus-disease-covid-19.html|Canada.ca/Coronavirus] has some pages that reach 80% mobile.
** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.
** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.
== Apps and other technologies ==
== Apps and other technologies ==
