Changes

=Notes and action item=

=Notes and action item=

===Updates===

===Updates===

DTO

'''DTO'''

* No updates this week

* No updates this week

PCO

'''PCO'''

* Campaigns - We’ve reached out to encourage people to start early working on their campaigns

* Campaigns - We’ve reached out to encourage people to start early working on their campaigns

* Check out the [[/gc-web-comms.slack.com/archives/C018SF3J4KF/p1721760193367859|Slack thread about campaigns]], tips such as avoiding carousels

* Check out the [https://gc-web-comms.slack.com/archives/C018SF3J4KF/p1721760193367859 Slack thread about campaigns], tips such as avoiding carousels

* Big thanks to Principle Publisher for new biography for Minister Mckinnon  

* Big thanks to Principle Publisher for new biography for Minister Mckinnon  

* Today is International Self Care Day

* Today is International Self Care Day

Principle Publisher

'''Principle Publisher'''

* Removed mention of Minister Seamus O’Regan and replaced with new Minister Steven MacKinnon

* Removed mention of Minister Seamus O’Regan and replaced with new Minister Steven MacKinnon

* We have removed the Share this page widget from AEM, if you’re not on AEM, please remove by end of August

* We have removed the Share this page widget from AEM, if you’re not on AEM, please remove by end of August

PCO - [[/impact.canada.ca/en|Impact Canada]] - Harry MacKay

'''PCO - [https://impact.canada.ca/en Impact Canada] - Harry MacKay'''

A Beginner’s Guide to A/B Testing on Canada.ca  

'''A Beginner’s Guide to A/B Testing on Canada.ca'''

* We were established in 2017

* We were established in 2017

* The testing is relatively low cost

* The testing is relatively low cost

QUESTIONS

'''QUESTIONS'''

Q: How do you consider this vs. other kinds of testing?

'''Q:''' How do you consider this vs. other kinds of testing?

A: It’s a good method once your website has been set up. It’s really for optimizing. Doesn’t address accessibility very well. It has its place in combination with other kinds of testing which for example might be better for specific users or other considerations.  

'''A:''' It’s a good method once your website has been set up. It’s really for optimizing. Doesn’t address accessibility very well. It has its place in combination with other kinds of testing which for example might be better for specific users or other considerations.  

Comment: A/B testing is good for settling points, for example disagreements between clients or the Minister's Office.  

Comment: A/B testing is good for settling points, for example disagreements between clients or the Minister's Office.  

Comment, we recently did a presentation on Adobe Target, sharing here: <nowiki>https://gcxgce.sharepoint.com/:p:/t/1000163/ESGBlOV_32RNuYTcPJKTU8EBO9J9Quk0Ef9jMHej1NYSAg?e=4nGzEc</nowiki>  

Comment, we recently did a presentation on Adobe Target, sharing here: <nowiki>https://gcxgce.sharepoint.com/:p:/t/1000163/ESGBlOV_32RNuYTcPJKTU8EBO9J9Quk0Ef9jMHej1NYSAg?e=4nGzEc</nowiki>  

Comment:  

'''Comment:'''

Doing usability testing on a prototype can also help overcome some of the potential ethical considerations that Harry mentioned.  

Doing usability testing on a prototype can also help overcome some of the potential ethical considerations that Harry mentioned.  

== Roundtable ==

== Roundtable ==

ISED

'''ISED'''

* Rreminder; we are still looking for departments to share any AI content pages you have so we can build the subtopic - aiming for September to launch  

* Reminder; we are still looking for departments to share any AI content pages you have so we can build the subtopic - aiming for September to launch

Contact: [[Mailto:christopher.colyer@ised-isde.gc.ca|christopher.colyer@ised-isde.gc.ca]]

Contact: christopher.colyer@ised-isde.gc.ca