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   <p>Design Data Lakes with the elements necessary to deliver reliable analytical results to a variety of data consumers. The goal is to increase cross-business usage in order to deliver advanced analytical insights. Build Data Lakes for specific business units or analytics applications, rather than try to implement some vague notion of a single enterprise Data Lake. However, alternative architectures, like data hubs, are often better fits for sharing data within an organization.</p>
 
   <p>Design Data Lakes with the elements necessary to deliver reliable analytical results to a variety of data consumers. The goal is to increase cross-business usage in order to deliver advanced analytical insights. Build Data Lakes for specific business units or analytics applications, rather than try to implement some vague notion of a single enterprise Data Lake. However, alternative architectures, like data hubs, are often better fits for sharing data within an organization.</p>
 
<h2>References</h2>
 
<h2>References</h2>
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<ref>Dennis, A. L. (2018, October 15). Data Lakes 101: An Overview. Retrieved from <i>[https://www.dataversity.net/data-lakes-101-overview/#]</i></ref>
 
<ref>Dennis, A. L. (2018, October 15). Data Lakes 101: An Overview. Retrieved from <i>[https://www.dataversity.net/data-lakes-101-overview/#]</i></ref>
 
<ref>Marvin, R., Marvin, R., & Marvin, R. (2016, August 22). Data Lakes, Explained. Retrieved from <i>[ https://www.pcmag.com/article/347020/data-lakes-explained]</i></ref>
 
<ref>Marvin, R., Marvin, R., & Marvin, R. (2016, August 22). Data Lakes, Explained. Retrieved from <i>[ https://www.pcmag.com/article/347020/data-lakes-explained]</i></ref>
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<ref>Data Lake Expectations: Why Data Lakes Fail. (2018, September 20). Retrieved from <i>[https://www.arcadiadata.com/blog/the-top-six-reasons-data-lakes-have-failed-to-live-up-to-expectations/]</i></ref>
 
<ref>Data Lake Expectations: Why Data Lakes Fail. (2018, September 20). Retrieved from <i>[https://www.arcadiadata.com/blog/the-top-six-reasons-data-lakes-have-failed-to-live-up-to-expectations/]</i></ref>
 
<ref>Data Lake: AWS Solutions. (n.d.). Retrieved from <i>[https://aws.amazon.com/solutions/data-lake-solution/]</i></ref>
 
<ref>Data Lake: AWS Solutions. (n.d.). Retrieved from <i>[https://aws.amazon.com/solutions/data-lake-solution/]</i></ref>
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