Difference between revisions of "Theme Management Committee Covid-April 29 2020 - Comité de gestion des thèmes Covid-29 avril 2020"

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* More iteration
 
* More iteration
 
They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.  
 
They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.  
* '''3. Learning from COVID-19'''
 
  
 +
'''3. Learning from COVID-19'''
 
* Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
 
* Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
 
* Overall great feedback and colleagues considered it a very valuable tool
 
* Overall great feedback and colleagues considered it a very valuable tool

Revision as of 16:40, 5 May 2020



Agenda

1. Updates

2. Email subscription service - Pascale Elvas

3. Learning from COVID-19

4. Content inventory case studies

Notes and action items

1. Updates

TBS

  • DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the main page of the TMC Wiki
  • Indigenous usability testing underway with ISC
  • Research insights - lessons learned to share more broadly
  • Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou

Health Canada

  • Approvals for next round of changes to the landing page are underway

No updates from PCO and Principal Publisher

2. Email subscription service - Pascale Elvas

  • Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
  • Working with partners to publish open source code
  • Plain language and action-oriented messaging
  • Content must be timely and of interest
  • Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
  • Driven by user-need and data, a demand for email updates over text
  • Based on Gov.UK Notify
  • Not asking people personal information and not collecting personal information
  • Over 23,000 users so far and want to increase it
  • Running daily analytics to be responsive to what people are searching for
  • Keeping an eye on misinformation
  • Authority to collect email is based on Health Canada authority to provide information in a health crisis
  • Started with public health information but legal team has cleared sharing information on more general COVID topics
  • NOT drafting new content, linking to already existing content
  • Went live on April 22nd
  • Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message

Credibility and accessibility

  • Messages include FIP and wordmark to increase credibility
  • People sign up on Canada.ca
  • Did background work so it doesn’t go in the junk boxes
  • Did extensive accessibility checks
  • Put the whole link in the email so that people can see it

What’s next?

  • Looking for feedback to help improve the service
  • Working on an API approach to make it an automated process
  • Working on the unsubscribe feedback
  • Creating a survey for people who unsubscribe to help improve service
  • More iteration

They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.

3. Learning from COVID-19

  • Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
  • Overall great feedback and colleagues considered it a very valuable tool
  • Deck will be shared on Slack. Please go in and add your insight and comments.

4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO

  • Content inventory
  • New button added to the top of the page that provides additional instructions
  • Scott gave examples and showed people how the tool can be used to optimize content
  • If you are using it and have an issue, email us and let us know: dto.btn@tbs-sct.gc.ca

Other discussions in chat

Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google

Pair writing

https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b


Ordre du jour

1. Mises à jour

2. Service d'abonnement au courrier électronique - Pascale Elvas

3. Tirer les leçons de COVID-19

4. Études de cas sur l'inventaire du contenu


Notes et actions à prendre

Abonnez-vous à Obtenir les nouvelles sur la COVID-19 du gouvernement du Canada