Difference between revisions of "Theme Management Committee Covid-April 29 2020 - Comité de gestion des thèmes Covid-29 avril 2020"
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==Notes and action items== | ==Notes and action items== | ||
*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)] | *[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)] | ||
| − | *[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca] | + | *[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Canada.ca Council deck: Learning from COVID-19 for Canada.ca] |
'''1. Updates''' | '''1. Updates''' | ||
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==Ordre du jour== | ==Ordre du jour== | ||
Revision as of 15:43, 6 May 2020
Back to / Retour à > TMC meetings (COVID) - Réunions CGT (COVID)
Agenda
1. Updates
2. Email subscription service - Pascale Elvas
3. Learning from COVID-19
4. Content inventory case studies
Notes and action items
- Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)
- DRAFT Canada.ca Council deck: Learning from COVID-19 for Canada.ca
1. Updates
TBS
- DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the main page of the TMC Wiki
- Indigenous usability testing underway with ISC
- Research insights - lessons learned to share more broadly
- Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou
Health Canada
- Approvals for next round of changes to the landing page are underway
No updates from PCO and Principal Publisher
2. Email subscription service - Pascale Elvas
- Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
- Working with partners to publish open source code
- Plain language and action-oriented messaging
- Content must be timely and of interest
- Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
- Driven by user-need and data, a demand for email updates over text
- Based on Gov.UK Notify
- Not asking people personal information and not collecting personal information
- Over 23,000 users so far and want to increase it
- Running daily analytics to be responsive to what people are searching for
- Keeping an eye on misinformation
- Authority to collect email is based on Health Canada authority to provide information in a health crisis
- Started with public health information but legal team has cleared sharing information on more general COVID topics
- NOT drafting new content, linking to already existing content
- Went live on April 22nd
- Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message
Credibility and accessibility
- Messages include FIP and wordmark to increase credibility
- People sign up on Canada.ca
- Did background work so it doesn’t go in the junk boxes
- Did extensive accessibility checks
- Put the whole link in the email so that people can see it
What’s next?
- Looking for feedback to help improve the service
- Working on an API approach to make it an automated process
- Working on the unsubscribe feedback
- Creating a survey for people who unsubscribe to help improve service
- More iteration
They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.
3. Learning from COVID-19
- Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
- Overall great feedback and colleagues considered it a very valuable tool
- Deck will be shared on Slack. Please go in and add your insight and comments.
4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO
- Content inventory
- New button added to the top of the page that provides additional instructions
- Scott gave examples and showed people how the tool can be used to optimize content
- If you are using it and have an issue, email us and let us know: dto.btn@tbs-sct.gc.ca
Other discussions in chat
Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google
Pair writing
https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b
Ordre du jour
1. Mises à jour
2. Service d'abonnement au courrier électronique - Pascale Elvas
3. Tirer les leçons de COVID-19
4. Études de cas sur l'inventaire du contenu
Notes et actions à prendre
Abonnez-vous à Obtenir les nouvelles sur la COVID-19 du gouvernement du Canada
