Difference between revisions of "Theme Management Committee Covid-April 29 2020 - Comité de gestion des thèmes Covid-29 avril 2020"

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*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
 
*[https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/subscription-form.html| Sign up to receive updates from the Government of Canada about Coronavirus (COVID-19)]
 
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
 
*[https://docs.google.com/presentation/d/12CtxjqbrQmFNzj-zIkF2YPDPwbDlKjVU/edit#slide=id.g73231ba978_0_22| DRAFT Learning from COVID-19 for Canada.ca]
 +
 +
'''1. Updates'''
 +
 +
'''TBS'''
 +
* DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the [[Covid 19 DTO-BTN|main page of the TMC Wiki]]
 +
* Indigenous usability testing underway with ISC
 +
* Research insights - lessons learned to share more broadly
 +
* Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou
 +
'''Health Canada'''
 +
* Approvals for next round of changes to the landing page are underway
 +
No updates from PCO and Principal Publisher
 +
 +
'''2. Email subscription service - Pascale Elvas'''
 +
* Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
 +
* Working with partners to publish open source code
 +
* Plain language and action-oriented messaging
 +
* Content must be timely and of interest
 +
* Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
 +
* Driven by user-need and data, a demand for email updates over text
 +
* Based on Gov.UK Notify
 +
* Not asking people personal information and not collecting personal information
 +
* Over 23,000 users so far and want to increase it
 +
* Running daily analytics to be responsive to what people are searching for
 +
* Keeping an eye on misinformation
 +
* Authority to collect email is based on Health Canada authority to provide information in a health crisis
 +
* Started with public health information but legal team has cleared sharing information on more general COVID topics
 +
* NOT drafting new content, linking to already existing content
 +
* Went live on April 22nd
 +
* Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message
 +
Credibility and accessibility
 +
* Messages include FIP and wordmark to increase credibility
 +
* People sign up on Canada.ca
 +
* Did background work so it doesn’t go in the junk boxes
 +
* Did extensive accessibility checks
 +
* Put the whole link in the email so that people can see it
 +
What’s next?
 +
* Looking for feedback to help improve the service
 +
* Working on an API approach to make it an automated process
 +
* Working on the unsubscribe feedback
 +
* Creating a survey for people who unsubscribe to help improve service
 +
* More iteration
 +
They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.
 +
* '''3. Learning from COVID-19'''
 +
 +
* Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
 +
* Overall great feedback and colleagues considered it a very valuable tool
 +
* Deck will be shared on Slack. Please go in and add your insight and comments.
 +
'''4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO'''
 +
* Content inventory
 +
* New button added to the top of the page that provides additional instructions
 +
* Scott gave examples and showed people how the tool can be used to optimize content
 +
* If you are using it and have an issue, email us and let us know: [Mailto:dto.btn@tbs-sct.gc.ca dto.btn@tbs-sct.gc.ca]
 +
Other discussions in chat
 +
 +
'''Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google'''
 +
 +
'''Pair writing'''
 +
 +
'''https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b'''
 +
 
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Revision as of 16:39, 5 May 2020



Agenda

1. Updates

2. Email subscription service - Pascale Elvas

3. Learning from COVID-19

4. Content inventory case studies

Notes and action items

1. Updates

TBS

  • DTO Newsletter went out this morning. Sign up for the DTO Newsletter and the WebManagers email on the main page of the TMC Wiki
  • Indigenous usability testing underway with ISC
  • Research insights - lessons learned to share more broadly
  • Head of Communications message went out on Monday from Deputy Minister for the COVID-19 response, Isabelle Mondou

Health Canada

  • Approvals for next round of changes to the landing page are underway

No updates from PCO and Principal Publisher

2. Email subscription service - Pascale Elvas

  • Began work in March on an email subscription service for trusted, authoritative content on COVID-19 from the Government of Canada
  • Working with partners to publish open source code
  • Plain language and action-oriented messaging
  • Content must be timely and of interest
  • Leveraged tools, approvals and processes we already have so we could get something put together in days instead of months
  • Driven by user-need and data, a demand for email updates over text
  • Based on Gov.UK Notify
  • Not asking people personal information and not collecting personal information
  • Over 23,000 users so far and want to increase it
  • Running daily analytics to be responsive to what people are searching for
  • Keeping an eye on misinformation
  • Authority to collect email is based on Health Canada authority to provide information in a health crisis
  • Started with public health information but legal team has cleared sharing information on more general COVID topics
  • NOT drafting new content, linking to already existing content
  • Went live on April 22nd
  • Iterative roll out - so far, growing subscribers organically, now ready to announce it more widely and want help to amplify message

Credibility and accessibility

  • Messages include FIP and wordmark to increase credibility
  • People sign up on Canada.ca
  • Did background work so it doesn’t go in the junk boxes
  • Did extensive accessibility checks
  • Put the whole link in the email so that people can see it

What’s next?

  • Looking for feedback to help improve the service
  • Working on an API approach to make it an automated process
  • Working on the unsubscribe feedback
  • Creating a survey for people who unsubscribe to help improve service
  • More iteration

They will be sharing documents on Slack. If people have something they want to share, email Pascale and Alexis.

  • 3. Learning from COVID-19
  • Review of draft Canada.ca Council COVID-19 Lessons Learned deck for feedback - the aim of the deck is to gather lessons on ways of working that should carry through into normal times for the management of Canada.ca
  • Overall great feedback and colleagues considered it a very valuable tool
  • Deck will be shared on Slack. Please go in and add your insight and comments.

4. Content inventory - Instructions and case studies - Scott Duncan TBS/DTO

  • Content inventory
  • New button added to the top of the page that provides additional instructions
  • Scott gave examples and showed people how the tool can be used to optimize content
  • If you are using it and have an issue, email us and let us know: dto.btn@tbs-sct.gc.ca

Other discussions in chat

Chatbots - conversational design principles: https://designguidelines.withgoogle.com/conversation/conversation-design/welcome.html#welcome-designing-actions-on-google

Pair writing

https://uxplanet.org/how-ux-writers-can-harness-the-power-of-pair-writing-74d02f13d18b


Ordre du jour

1. Mises à jour

2. Service d'abonnement au courrier électronique - Pascale Elvas

3. Tirer les leçons de COVID-19

4. Études de cas sur l'inventaire du contenu


Notes et actions à prendre

Abonnez-vous à Obtenir les nouvelles sur la COVID-19 du gouvernement du Canada

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