Theme Management Committee Covid-April 1 2020 - Comité de gestion des thèmes Covid-1 avril 2020
Agenda
1. Updates – M-R
2. Roundtable:
- What guidance do you need?
- What new content is coming today/this week?
- What testing plans do you have/do you need?
3. Review updated global IA and where new pieces identified should go
Notes and action items
1. Upddates
TBS – Web Managers Committee message is going out April 2.
Sign up for the GC Web managers mailing list if you haven’t already.
DTO newsletter – went out April 1.
Message going to Heads of comms points to DTO newsletter from March 31 and TMC wiki presence.
M-R shared metrics about new landing page.
New page added to post stats in wiki: Research and data sharing
Susan Harper: Performance Measurement Guidance on KPI – will be uploaded to wiki
Lorna – PCO:
Share research as we go on
Debbie:
A new map has been launched tracking cases across Canada:
https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection.html
Roundtable - Issues, what are people up to
Eric Cooper – DND
Doing some TryMyUI testing Military Content
Marc Viau – TBS
TBS is adding pages to inventory
Liza – IRCC
- Sheila Wadden has been talking with Health about where we can link to their content.
- Launched IRCC COVID section on Sunday
- Don't have any usability testing planned, but we are monitoring analytics
Rubina – CDS
- Looking at users’ life situations and what financial tools could help them
- Doing testing later this week
Tackling these benefits:
- EI Regular/Sickness & CERB
- Child Care Benefit
- GST Credit
- Mortgage support
- Registered Retirement Income Fund
CDS/ESDC plan for MVP - Life situations:
- People who have lost income due to COVID-19 (Lost all their income/ Lost some of their income)
- People who have lost potential income due to COVID-19 (Couldn’t start new job)
- People who haven’t lost any income
- Custodial parents
- People who have mortgages
- People who have to pay rent
- People who are caring for someone with COVID-19
- People who are stuck abroad 9. People who are retired
Other iterations would be expanding the life situations and benefits/support.
Week of April 13, hoping to add:
- Students
- People who are on paid leave that is running out
- People who are working outside the home as an essential worker
- People who are already receiving EI
George – CRA
Adding pages to inventory
David – Public Safety
Recommend more general info to Head of Comms to support good content design practices. General and template messaging departments can use for internal comms also super helpful.
Julie – ISED
Working with others on the Business page. Lots of information and announcements, supporting content needs to be developed.
- Need more plain language content: Carleton prof creates plain-language guide for getting government aid
- Reading level should be lower in times of stress and panic, especially for social media.
- Possible ideas: Create Writing for Digital webinars (Laura Piper & Julie Dufour)
Ania – Indigenous
- Crisis comms and alerts guidance is very helpful.
- Need more general advice to ADMs & DGs
- Would like to do testing with the DTO to see if Indigenous community can find the content.
Christina Vezina:
Vocabulary: outbreak vs pandemic. Each department's strat comms should connect in with the PHAC strat comms team on how to position the language around this. The language is constantly evolving. Each Digital team should connect in with their strat comms leads.
Penny Day:
Need more advice about usability, readability particularly during times of stress to go to high levels of management - so they can balance timeliness with usability - so far we're only seeing that advice going from bottom up - needs to go from top level to their peers. Top level includes MOs
** Noted no one from Finance or Culture on the call.
IA: Review
COVID-19 Branding Shared files available via GCconnex + GDrive (New). For those who cannot access GC networks while working remotely they are now available via GoogleDrive. Contact Susan Harper at Health Canada.
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DTO Action Items from April 1st meeting
- M-R shared metrics about new landing page. ** Add stats to wiki page – people like the numbers of landing page – proof that things are working.
- Laura – explain to people the process of announcement to service content. Create Guidance around this and helping Departments
- More general information for Heads of Comms
- Find the list of departments feeding themes
- Encourage Theme Leads to look at IA
- Testing with Indigenous Communities
