Difference between revisions of "COVID-19 Metadata, SEO and social media"
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Back to > [[COVID content guidance]] | Back to > [[COVID content guidance]] | ||
| − | + | == Metadata == | |
'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | '''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | ||
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**'''URLs''' should use plain language keywords from the title and be separated with hyphens | **'''URLs''' should use plain language keywords from the title and be separated with hyphens | ||
| − | == | + | === Instructions for AEM === |
* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]] | * [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]] | ||
* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]] | * [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]] | ||
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== Tagging COVID-19 announcements in AEM == | == Tagging COVID-19 announcements in AEM == | ||
* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]] | * [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]] | ||
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| + | == Tagging Parent resources: Departmental tasking == | ||
| + | On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020. | ||
| + | |||
| + | Instructions on using two metadata tags is available: | ||
| + | * [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing|Instructions: Tasking and tagging parent resource content] | ||
| + | :*Subject: Home education and | ||
| + | :*Audience type: children is available here | ||
[[Category:COVID Communications]] | [[Category:COVID Communications]] | ||
Revision as of 17:51, 29 May 2020
Back to > COVID content guidance
Metadata
Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
- Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
- Social media sites (tweets, posts) are pulling: title, description
- In the context that we are in, focusing on these ones will give you the most benefits:
- Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)
- Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
- Keywords should include relevant words from the page as well as their commonly known synonyms
- URLs should use plain language keywords from the title and be separated with hyphens
Instructions for AEM
Tagging COVID-19 announcements in AEM
Tagging Parent resources: Departmental tasking
On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.
Instructions on using two metadata tags is available:
- Subject: Home education and
- Audience type: children is available here
