Changes

no edit summary
Line 1: Line 1: −
Back to [[Covid 19 DTO-BTN]]
+
Back to [[COVID content guidance]]
 +
 
    
To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  
 
To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  
Line 7: Line 8:  
applying user experience (UX) principles to creating and publishing all related web content.
 
applying user experience (UX) principles to creating and publishing all related web content.
   −
=== Integrate with other GC content, don’t duplicate ===
+
== Integrate with other GC content, don’t duplicate ==
 
* On your service and information pages, don’t duplicate announcements and content from other departments. Instead:
 
* On your service and information pages, don’t duplicate announcements and content from other departments. Instead:
 
** Work with partners to streamline content development and link to one authoritative source
 
** Work with partners to streamline content development and link to one authoritative source
Line 13: Line 14:  
** As soon as possible, create the detailed program/service level content so the main COVID pages can then direct people to the answers they need - see [[Theme Management Committee Covid-April 3 2020 - Comité de gestion des thèmes Covid-3 avril 2020#Agenda|Moving from announcements to web content]]
 
** As soon as possible, create the detailed program/service level content so the main COVID pages can then direct people to the answers they need - see [[Theme Management Committee Covid-April 3 2020 - Comité de gestion des thèmes Covid-3 avril 2020#Agenda|Moving from announcements to web content]]
   −
=== Focus on the user ===
+
== Focus on the user ==
 
* In a crisis, poor content or a poor user experience undermines the credibility of the government.
 
* In a crisis, poor content or a poor user experience undermines the credibility of the government.
 
* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.
 
* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.
Line 47: Line 48:  
** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.  
 
** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.  
   −
Apps and other technologies
+
== Apps and other technologies ==
 
* Key COVID-19 web pages are undergoing multiple updates daily.  
 
* Key COVID-19 web pages are undergoing multiple updates daily.  
 
* Apps, chatbots or voice assistants, if not developed properly, can highlight poor content and get in the way of a user trying to find the latest info. Take the time to create effective, '''“authoritative source” web content first'''. (Source)
 
* Apps, chatbots or voice assistants, if not developed properly, can highlight poor content and get in the way of a user trying to find the latest info. Take the time to create effective, '''“authoritative source” web content first'''. (Source)
 
* It is imperative that updates to web content are '''immediately''' reflected in any app so that users are not confused or misled by old information.
 
* It is imperative that updates to web content are '''immediately''' reflected in any app so that users are not confused or misled by old information.
Graphics and video
+
 
 +
== Graphics and video ==
 
* All GC web content must use the GC design system so that users can immediately see that it is from a trusted source. With the increase in phishing campaigns and scams related to COVID-19, it is more important than ever to provide a '''consistent user experience'''.  
 
* All GC web content must use the GC design system so that users can immediately see that it is from a trusted source. With the increase in phishing campaigns and scams related to COVID-19, it is more important than ever to provide a '''consistent user experience'''.  
 
* Graphic-heavy web pages are a '''digital burden''' (economic and environmental)  
 
* Graphic-heavy web pages are a '''digital burden''' (economic and environmental)  
Line 61: Line 63:  
** Use closed-captions when posting videos on Facebook, YouTube, and websites including Canada.ca
 
** Use closed-captions when posting videos on Facebook, YouTube, and websites including Canada.ca
 
** Provide a link in social media posts to the accessible web version of information
 
** Provide a link in social media posts to the accessible web version of information
Analytics and measurement
+
 
 +
== Analytics and measurement==
 
* Reports should lead to action  as much as possible. Was the user able to find the information or complete what they came to do? If not, why?
 
* Reports should lead to action  as much as possible. Was the user able to find the information or complete what they came to do? If not, why?
 
* Analytics should be put in context. “X number of visits per day” is not as valuable as “X number of visits per day, which is Y% more than the average visits per day.”
 
* Analytics should be put in context. “X number of visits per day” is not as valuable as “X number of visits per day, which is Y% more than the average visits per day.”
1,072

edits