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* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.
 
* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.
 
* Rely on standard templates and content design recommendations from the Canada.ca design system. These are based on best practices that have been '''tested with users to ensure''' they work and are accessible.
 
* Rely on standard templates and content design recommendations from the Canada.ca design system. These are based on best practices that have been '''tested with users to ensure''' they work and are accessible.
** Templates and design patterns
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** [https://www.canada.ca/en/government/about/design-system/pattern-library.html Templates and design patterns]
** Canada.ca style guide
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** [https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html Canada.ca style guide]
* Simple design is professional and timeless -- it supports efficiency and effectiveness, helping maximize task success and minimize time on task. (Source)
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* Simple design is professional and timeless -- it supports efficiency and effectiveness, helping maximize task success and minimize time on task. ([https://neilpatel.com/blog/website-clean-simple-design/|Source})
 
* Applying best practices doesn't necessarily take longer - it can often save time.
 
* Applying best practices doesn't necessarily take longer - it can often save time.
* You can identify up to 85% of the usability problems with a page by testing it with just 5 users (Source).  
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* You can identify up to 85% of the usability problems with a page by testing it with just 5 users ([https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/|Source]).  
 
** Identifying and correcting usability problems early can divert unnecessary calls from call centres, and reduce ineligible or incomplete applications for benefits, etc.
 
** Identifying and correcting usability problems early can divert unnecessary calls from call centres, and reduce ineligible or incomplete applications for benefits, etc.
  
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