Changes

Back to [[Covid 19 DTO-BTN]]

Back to [[COVID content guidance]]

 

To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  

To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  

applying user experience (UX) principles to creating and publishing all related web content.

applying user experience (UX) principles to creating and publishing all related web content.

=== Integrate with other GC content, don’t duplicate ===

== Integrate with other GC content, don’t duplicate ==

* On your service and information pages, don’t duplicate announcements and content from other departments. Instead:

* On your service and information pages, don’t duplicate announcements and content from other departments. Instead:

** Work with partners to streamline content development and link to one authoritative source

** Work with partners to streamline content development and link to one authoritative source

** As soon as possible, create the detailed program/service level content so the main COVID pages can then direct people to the answers they need - see [[Theme Management Committee Covid-April 3 2020 - Comité de gestion des thèmes Covid-3 avril 2020#Agenda|Moving from announcements to web content]]

** As soon as possible, create the detailed program/service level content so the main COVID pages can then direct people to the answers they need - see [[Theme Management Committee Covid-April 3 2020 - Comité de gestion des thèmes Covid-3 avril 2020#Agenda|Moving from announcements to web content]]

=== Focus on the user ===

== Focus on the user ==

* In a crisis, poor content or a poor user experience undermines the credibility of the government.

* In a crisis, poor content or a poor user experience undermines the credibility of the government.

* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.

* Speed matters; implement advice from web content design specialists about already-established best practices in user experience.

** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.  

** World Health Organization (WHO) went from 55% mobile visitors pre-coronavirus to 70% now.  

Apps and other technologies

== Apps and other technologies ==

* Key COVID-19 web pages are undergoing multiple updates daily.  

* Key COVID-19 web pages are undergoing multiple updates daily.  

* Apps, chatbots or voice assistants, if not developed properly, can highlight poor content and get in the way of a user trying to find the latest info. Take the time to create effective, '''“authoritative source” web content first'''. (Source)

* Apps, chatbots or voice assistants, if not developed properly, can highlight poor content and get in the way of a user trying to find the latest info. Take the time to create effective, '''“authoritative source” web content first'''. (Source)

* It is imperative that updates to web content are '''immediately''' reflected in any app so that users are not confused or misled by old information.

* It is imperative that updates to web content are '''immediately''' reflected in any app so that users are not confused or misled by old information.

Graphics and video

 

== Graphics and video ==

* All GC web content must use the GC design system so that users can immediately see that it is from a trusted source. With the increase in phishing campaigns and scams related to COVID-19, it is more important than ever to provide a '''consistent user experience'''.  

* All GC web content must use the GC design system so that users can immediately see that it is from a trusted source. With the increase in phishing campaigns and scams related to COVID-19, it is more important than ever to provide a '''consistent user experience'''.  

* Graphic-heavy web pages are a '''digital burden''' (economic and environmental)  

* Graphic-heavy web pages are a '''digital burden''' (economic and environmental)  

** Use closed-captions when posting videos on Facebook, YouTube, and websites including Canada.ca

** Use closed-captions when posting videos on Facebook, YouTube, and websites including Canada.ca

** Provide a link in social media posts to the accessible web version of information

** Provide a link in social media posts to the accessible web version of information

Analytics and measurement

 

== Analytics and measurement==

* Reports should lead to action  as much as possible. Was the user able to find the information or complete what they came to do? If not, why?

* Reports should lead to action  as much as possible. Was the user able to find the information or complete what they came to do? If not, why?

* Analytics should be put in context. “X number of visits per day” is not as valuable as “X number of visits per day, which is Y% more than the average visits per day.”

* Analytics should be put in context. “X number of visits per day” is not as valuable as “X number of visits per day, which is Y% more than the average visits per day.”