GC Web Priorities-October 13 2021 - Priorités Web du GC-13 octobre 2021

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Agenda

1. Updates

Notes and action items

1. Updates

TBS DTO

• New blog post: Avoid promotional carousels, improve web content
  • Social media will go out this week on the @DigitalCDN Twitter account
  • Please share the blog post with your networks and share the tweets
• Ministerial Profiles: Sending out an email to web managers this week

HC PHAC

Travel

• Continuing to update various travel pages based on research and feedback
• Lots of things in approvals this week
• Making content updates to ArriveCAN to line up with a news release planned for  October 19th

Overall

• Downward trend in views to COVID content
• 64% mobile
• 46% from search engines
• Top topics are travel related pages

PCO

• Encouraged that everyone is on the same page about Ministerial Profiles
• If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)

PP

• No updates

2. Updates on A/B testing & personalization tool - Marianne Couture-Benitez

• Presentation: A/B Testing & Personalization Pilot (Google slides)

 3. Roundtable

DND

• Developing content focused on Conducting culture change
• Creating a campaign page and web presence

PS

• Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
• COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
• Focusing on Proactive disclosures
• Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
  • Anyone with tips, please reach out to Heather O’Connell on Slack or email

Ordre du jour

1. Mises à jour

Notes et actions à prendre

• Présentation : Projet pilote des tests A/B & de la personnalisation (diapositives Google)