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GC Web Priorities-October 13 2021 - Priorités Web du GC-13 octobre 2021 (view source)
Revision as of 11:30, 15 October 2021
, 11:30, 15 October 2021no edit summary
==Notes and action items==
==Notes and action items==
# Updates
TBS DTO
* New blog post: Avoid promotional carousels, improve web content
** Social media will go out this week on the @DigitalCDN Twitter account
** Please share the blog post with your networks and share the tweets
* Ministerial Profiles: Sending out an email to web managers this week
HC PHAC
Travel
* Continuing to update various travel pages based on research and feedback
* Lots of things in approvals this week
* Making content updates to ArriveCAN to line up with a news release planned for October 19th
Overall
* Downward trend in views to COVID content
* 64% mobile
* 46% from search engines
* Top topics are travel related pages
PCO
* Encouraged that everyone is on the same page about Ministerial Profiles
* If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)
PP
* No updates
# Updates on A/B testing & personalization tool - Marianne Couture-Benitez
* Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides)
* Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides)
# Roundtable
DND
* Developing content focused on Conducting culture change
* Creating a campaign page and web presence
PS
* Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
* COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
* Focusing on Proactive disclosures
* Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
** Anyone with tips, please reach out to Heather O’Connell on Slack or email
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