Difference between revisions of "GC Web Priorities-October 13 2021 - Priorités Web du GC-13 octobre 2021"
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==Notes and action items== | ==Notes and action items== | ||
| + | |||
| + | # Updates | ||
| + | |||
| + | TBS DTO | ||
| + | |||
| + | * New blog post: Avoid promotional carousels, improve web content | ||
| + | ** Social media will go out this week on the @DigitalCDN Twitter account | ||
| + | ** Please share the blog post with your networks and share the tweets | ||
| + | * Ministerial Profiles: Sending out an email to web managers this week | ||
| + | |||
| + | HC PHAC | ||
| + | |||
| + | Travel | ||
| + | |||
| + | * Continuing to update various travel pages based on research and feedback | ||
| + | * Lots of things in approvals this week | ||
| + | * Making content updates to ArriveCAN to line up with a news release planned for October 19th | ||
| + | |||
| + | Overall | ||
| + | |||
| + | * Downward trend in views to COVID content | ||
| + | * 64% mobile | ||
| + | * 46% from search engines | ||
| + | * Top topics are travel related pages | ||
| + | |||
| + | PCO | ||
| + | |||
| + | * Encouraged that everyone is on the same page about Ministerial Profiles | ||
| + | * If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO) | ||
| + | |||
| + | PP | ||
| + | |||
| + | * No updates | ||
| + | |||
| + | # Updates on A/B testing & personalization tool - Marianne Couture-Benitez | ||
* Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides) | * Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides) | ||
| + | |||
| + | # Roundtable | ||
| + | |||
| + | DND | ||
| + | |||
| + | * Developing content focused on Conducting culture change | ||
| + | * Creating a campaign page and web presence | ||
| + | |||
| + | PS | ||
| + | |||
| + | * Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design | ||
| + | * COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved | ||
| + | * Focusing on Proactive disclosures | ||
| + | * Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these | ||
| + | ** Anyone with tips, please reach out to Heather O’Connell on Slack or email | ||
</div> | </div> | ||
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Revision as of 11:30, 15 October 2021
Back to / Retour à > GC Web Priorities Meetings - Réunions des Priorités Web du GC
Agenda
1. Updates
Notes and action items
- Updates
TBS DTO
- New blog post: Avoid promotional carousels, improve web content
- Social media will go out this week on the @DigitalCDN Twitter account
- Please share the blog post with your networks and share the tweets
- Ministerial Profiles: Sending out an email to web managers this week
HC PHAC
Travel
- Continuing to update various travel pages based on research and feedback
- Lots of things in approvals this week
- Making content updates to ArriveCAN to line up with a news release planned for October 19th
Overall
- Downward trend in views to COVID content
- 64% mobile
- 46% from search engines
- Top topics are travel related pages
PCO
- Encouraged that everyone is on the same page about Ministerial Profiles
- If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)
PP
- No updates
- Updates on A/B testing & personalization tool - Marianne Couture-Benitez
- Presentation: A/B Testing & Personalization Pilot (Google slides)
- Roundtable
DND
- Developing content focused on Conducting culture change
- Creating a campaign page and web presence
PS
- Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
- COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
- Focusing on Proactive disclosures
- Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
- Anyone with tips, please reach out to Heather O’Connell on Slack or email
Ordre du jour
1. Mises à jour
Notes et actions à prendre
- Présentation : Projet pilote des tests A/B & de la personnalisation (diapositives Google)
