GC Web Priorities-November 16 2020 - Priorités Web du GC-16 novembre 2020

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Agenda

1. Updates

2. Page analytics tool - Shawn Arsenault (CRA)

3. Reminders - Peter Smith (DTO)

Notes and action items

• Presentation: Page Analytics Tool
• Survey: https://craepmd.optimalworkshop.com/questions/hf3t37v2
• Page Analytics Tool (with CEWS URL already loaded): Note the CRB one I shared this morning didn’t have the user feedback element on it so there wasn’t data, but is loading on the CEWS one so I’ll stick with that for demo. https://performance.alpha.canada.ca/?url=https://www.canada.ca/en/revenue-agency/services/subsidy/emergency-wage-subsidy.html

1. Updates

DTO

• Starting yellow project from the Continuous improvement model this week on Testing for COVID-19 with Health Canada and PHAC
• Continue red project from the Continuous improvement model this week on ArriveCAN
• Eligibility checklist blog post went live last Thursday

PCO

• No update

PP

• No update

HC

• Looking at incoming content for vaccines
• Just under 50,000 subscribers to the email list with emails going out daily

2. Page performance tool - Shawn Arsenault (CRA)

• Shared deck: Page analytics tool
• https://performance.alpha.canada.ca/
• Been working on this since fall 2019, will hopefully launch fall 2020
• It’s a tool for product manager
• Helpful for data-driven decision making
• Showed an example of CEWS using the tool
• Want people to have a look at the tool (still under development) and provide some feedback

3. Reminders - Peter:

1. Head of Communications email went out from Mark Stokes about Adopting canada.ca design/domain and top tasks. The deadline is Nov 27, 2020. If you have any questions, please email us at: [[1]]

1. Vanity urls for COVID-19 are still discouraged as we want to keep things simple for Canadians and point to the main COVID landing page. There have been exceptions. Please contact DTO if you feel you have a pressing need for a vanity URL related to COVID. [[2]]

1. There are still many alerts up. Please work to turn them into content and reduce the number of alerts across the GC web presence. See the blog post on alert fatigue.
2. Supertask button, not promo button (deck - guidance)

• They are not meant to be a promo button, they are meant to facilitate access to top task.
• Follow the guidance:

If you have any questions, please feel to reach out to DTO on email or Slack.

Ordre du jour

1. Mises à jour

2. Outil d'analyse de page - Shawn Arsenault (ARC)

3. Rappels - Peter Smith (BTN)

Notes et actions à prendre

• Présentation : (français à venir)
• Enquête : https://craepmd.optimalworkshop.com/questions/hf3t37v2 (en anglais seulement)