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{{Template:DigitalTransformationOffice_Tabs}}
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{{Template:DigitalTransformationOffice_Tabs}}  
    
To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  
 
To help Canadians access the critical services and resources they need urgently in this time of crisis, the Government's COVID-related web content must adhere to proven user-centered design standards.  
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* applying '''user experience (UX) principles''' to creating and publishing all related web content
 
* applying '''user experience (UX) principles''' to creating and publishing all related web content
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== Crisis communications and accessibility ==
 
== Crisis communications and accessibility ==
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Follow the crisis content design advice:
 
Follow the crisis content design advice:
 
* [https://design.canada.ca/crisis/content.html Crisis communications content design checklist]
 
* [https://design.canada.ca/crisis/content.html Crisis communications content design checklist]
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Use consistent terminology:
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* [https://www.btb.termiumplus.gc.ca/publications/covid19-eng.html Translation Bureau COVID-19 glossary]
    
== Developing new content related to COVID ==
 
== Developing new content related to COVID ==
    
Web managers must work with their theme leads to coordinate web content related to COVID. This will avoid duplication and create clear paths for Canadians to follow to get the answers they need.
 
Web managers must work with their theme leads to coordinate web content related to COVID. This will avoid duplication and create clear paths for Canadians to follow to get the answers they need.
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=== Primer - web content approach ===
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The [[Primer for the COVID-19 web content approach]] details the basic principles that departments should be working from.
    
===Content inventory===
 
===Content inventory===
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Please add new and planned content to the content inventory:
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Please check the content inventory before creating new content related to COVID:
* [https://docs.google.com/spreadsheets/d/11_wV-BO1HLusI_4Kw2zGTV9gd-fOQPfCkcOFudBnknM/edit Inventory of COVID-19 related web pages across Government of Canada]
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Consult the [https://docs.google.com/drawings/d/1F18RHg_fUTY9oyFR9E-bdSq-yuCqSv_3Md3ykBI-KPA/ Content structure (site map)] for a high-level view of the different types of COVID-19 content and which departments are leading these sections.
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* [[COVID-19 Content inventory tool]] (Instructions and access)
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===Developing content===
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===Moving from announcements to web content===
    
There is specific guidance on:
 
There is specific guidance on:
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Please consult:
 
Please consult:
* [[Theme Management Committee Covid-Mar 26 2020 - Comité de gestion des thèmes Covid-26 mars 2020#Invitation|Developing web content as one government]]
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* '''Developing web content as one government''' [https://docs.google.com/presentation/d/1kpDFOVUAW1YdWMGZdmZaG1ksRXOCS9aHb1mnrvIHcrE/edit#slide=id.p (Google slides)] [[:File:COVID-19 - Global IA.pptx|(PowerPoint)]]
* [[Theme Management Committee Covid-April 3 2020 - Comité de gestion des thèmes Covid-3 avril 2020#Agenda|Moving from announcements to web content]]
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* '''Moving from announcements to web content''' [https://docs.google.com/presentation/d/1uO3FKJN8YsFl5a3FWA0H1ae8c6BkB0bCj0c3Ble-UJQ/edit#slide=id.p (Google slides)] [[:File:COVID-19 - Covid, services, themes and departments.pptx|(PowerPoint)]]
 
<br>
 
<br>
 
Rely on standard templates and content design recommendations from the Canada.ca design system.<br>
 
Rely on standard templates and content design recommendations from the Canada.ca design system.<br>
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* [https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html Canada.ca style guide]
 
* [https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html Canada.ca style guide]
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=== '''Alerts''' ===
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===Alerts===
 
There is specific guidance for how to use alerts for COVID-related content and for service disruptions.<br>
 
There is specific guidance for how to use alerts for COVID-related content and for service disruptions.<br>
 
Too many alerts, and alerts that are not consistent with the government-wide approach create confusion for users.
 
Too many alerts, and alerts that are not consistent with the government-wide approach create confusion for users.
    
Please follow the guidance provided:
 
Please follow the guidance provided:
* [https://design.canada.ca/crisis/alerts.html How to use alerts in a crisis] (Canada.ca)
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* [https://design.canada.ca/crisis/alerts.html '''How to use alerts in a crisis''']  
* [[:File:COVID-19 - Alerts.pptx|Using alerts]] (presentation)
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* '''Using alerts''' [https://docs.google.com/presentation/d/1kpDFOVUAW1YdWMGZdmZaG1ksRXOCS9aHb1mnrvIHcrE/edit#slide=id.p (Google slides)] [[:File:COVID-19 - Alerts.pptx|(PowerPoint)]] 
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* '''Moving from announcements to web content''' [https://docs.google.com/presentation/d/1uO3FKJN8YsFl5a3FWA0H1ae8c6BkB0bCj0c3Ble-UJQ/edit#slide=id.p (Google slides)] [[:File:COVID-19 - Covid, services, themes and departments.pptx|(PowerPoint)]] 
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* [[:File:COVID-19 - Covid, services, themes and departments.pptx|Moving from announcements to web content]]  (presentation)
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===Branding===
 
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=== '''Branding''' ===
   
Consistent design builds  trust and helps users identify scams.
 
Consistent design builds  trust and helps users identify scams.
    
Departments must not develop individualized COVID branding elements. Use only the official graphic elements when creating content that requires them.  
 
Departments must not develop individualized COVID branding elements. Use only the official graphic elements when creating content that requires them.  
* graphic elements for COVID-19 (GCconnex)
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* [https://gcconnex.gc.ca/file/group/61785806/all# Graphic elements for COVID-19] (GCconnex)
 
If you cannot access the GC network, contact Susan Harper at Health Canada for a link to a google drive.
 
If you cannot access the GC network, contact Susan Harper at Health Canada for a link to a google drive.
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==Performance measurement==
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===Metadata and search engine optimization===
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*[[COVID-19 Metadata, SEO and social media]]
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*[[COVID-19 Metadata working group]]
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==Performance measurement (UTM guidance)==
 
[[:File:COVID-Performacnce Measurement Strategy 2020-03-31 -draft.pptx|DRAFT Performance measurement strategy for the digital environment]]
 
[[:File:COVID-Performacnce Measurement Strategy 2020-03-31 -draft.pptx|DRAFT Performance measurement strategy for the digital environment]]
  
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