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Line 1: − According to ''Gartner'', "Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation."<ref>[https://www.gartner.com/en/information-technology/glossary/big-data Gartner Glossary]</ref> − + + + + + +
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Big Data refers not only to the volume of data, but also to its variety (structured and unstructured, documents, files, audio, video, and streaming data, etc.), and the speed at which it is produced (velocity).<ref>DAMA-DMBOK2, Big Data and Data Science, pg. 497</ref>
Big Data refers not only to the volume of data, but also to its variety (structured and unstructured, documents, files, audio, video, and streaming data, etc.), and the speed at which it is produced (velocity).<ref>DAMA-DMBOK2, Big Data and Data Science, pg. 497</ref>
The ''Oxford English Dictionary'' refers to big data as "Computing data of a very large size, typically to the extent that its manipulation and management present significant logistical challenges." <ref>[https://www.oed.com/view/Entry/18833?redirectedFrom=Big+Data#eid301162177 Oxford English Dictionary]</ref>
According to [https://www.gartner.com/en/information-technology/glossary/big-data Gartner ], "Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation."<ref><nowiki>https://www.gartner.com/en/information-technology/glossary/big-data </nowiki></ref>
The [https://www.oed.com/view/Entry/18833?redirectedFrom=Big+Data#eid301162177 Oxford English Dictionary] refers to big data as "Computing data of a very large size, typically to the extent that its manipulation and management present significant logistical challenges." <ref><nowiki>https://www.oed.com/view/Entry/18833?redirectedFrom=Big+Data#eid301162177 </nowiki></ref><br></br>
// Ecommerce stores use '''''Big Data''''' to help track user behaviour and target consumers with products that they may be interested in purchasing.<br></br>
