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Adobe Experience Manager (AEM) COVID-19 metadata creation primer (view source)
Revision as of 11:23, 13 July 2020
, 11:23, 13 July 2020no edit summary
===In search results===
===In search results===
Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.
Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.
Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: [https://moz.com/learn/seo/title-tag https://moz.com/learn/seo/title-tag]. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long. Optimize metatitles for both search and search results display purposes.
Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: [https://moz.com/learn/seo/title-tag https://moz.com/learn/seo/title-tag]. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long. Optimize metatitles for both search and search results display purposes.
===In social media===
===In social media===