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Adobe Experience Manager (AEM) COVID-19 metadata creation primer (view source)
Revision as of 15:23, 7 January 2021
, 15:23, 7 January 2021→Audience
[[FR:]]
[[FR:Instructions de base pour la creation de metadonnees relatives a la COVID-19 dans Adobe Experience Manager (AEM)]]
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Back to > [[COVID-19 Metadata, SEO and social media]]
Back to > [[COVID-19 Metadata, SEO and social media]]
=Introduction=
=INTRODUCTION=
Your accurate completion of metadata fields will contribute to the:
Your accurate completion of metadata fields will contribute to the:
* improved performance of your pages in search results
* improved performance of your pages in search results
! Where it will benefit
! Where it will benefit
|-
|-
| Title / Metatitle
(H1)
| Title / Metatitle
| * Search results
|
* Search results
* Social media
* Social media
* Web browser tab
* Web browser tab
* COVID-19 content inventory
* COVID-19 content inventory
* Web performance measurement and analysis
(Displays on the web page as the *largest text (i.e. ‘title’ of page)
* Web performance measurement and analysis
|-
| (H1)
|
* (Displays on the web page as the largest text, i.e. ‘title’ of page)
|-
|-
| Description
| Description
| Search results
|
Social media
* Search results
* Social media
|-
|-
|Keywords
|Keywords
| Canada.ca search results
|
* Canada.ca search results
|-
|-
|Content type
|Content type
| COVID-19 content inventory
|
* COVID-19 content inventory
|-
|-
|Primary and Additional topic
|Primary and Additional topic
|COVID-19 content inventory
|
* COVID-19 content inventory
|-
|-
|Audience
|Audience
|COVID-19 content inventory
|
* COVID-19 content inventory
|}
|}
==Metatitle (called ''Page title'' in AEM page properties; the <title> tag in code)==
=='''METATITLE (called Page title in AEM page properties; the <title> tag in code)'''==
===Basic principles===
===Basic principles===
This is the most important piece of metadata for your page.
This is the most important piece of metadata for your page.
===In search results===
===In search results===
Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.
Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.
Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: https://moz.com/learn/seo/title-tag. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long. Optimize metatitles for both search and search results display purposes.
===In social media===
The metatitle is pulled by social media sites when the public shares a page.
The metatitle is pulled by social media sites when the public shares a page.
===In performance measurement===
The metatitle field is used regularly in the generation and presentation of performance measurement results and analysis.
The metatitle field is used regularly in the generation and presentation of performance measurement results and analysis.
===On your page===
Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive. In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page. It is an additional ranking factor for Google, separate from metatitle.)
Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive. In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page. It is an additional ranking factor for Google, separate from metatitle.)
==DESCRIPTION==
==Description==
===Basic principles===
===Basic principles===
Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.
Think of the metatitle and the description as a pair of complementary fields. Use the '''description''' field to elaborate on the metatitle.
In writing the description:
In writing the description:
===In search engines===
===In search engines===
The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.
The '''description''' may be displayed in Google as the search result description if Google calculates it to be more accurate than the one generated from the page’s content. It may also be used to help build rich snippets.
In social media
In the Canada.ca search engine, the '''description''' field is boosted in the ranking algorithm. The description can be displayed in the search results of a contextual search user interface if this decision is made.
===In social media===
The description is pulled by social media sites when the public shares a page.
The description is pulled by social media sites when the public shares a page.
==KEYWORDS==
==Keywords==
The '''keyword''' metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.
The '''keyword''' metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.
It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine. The AEM space limit is 400 characters including spaces.
It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine. The AEM space limit is 400 characters including spaces.
==CONTENT TYPE==
==Content Type==
The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.
The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.
Select a value from the controlled vocabulary. See brief descriptions of the Content types at [https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html]. Select multiple values as needed. The value will be automatically added to the opposite language template.
Select a value from the controlled vocabulary. See brief descriptions of the Content types at https://www.canada.ca/en/government/about/design-system/topic-tree-content-types.html. Select multiple values as needed. The value will be automatically added to the opposite language template.
==Primary topic and Additional Topic==
=== ‘General’ COVID-19 content ===
For general content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.
Populate the '''additional topic''' field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one additional topic value can be added. The value will be automatically added to the opposite language template.
For content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.
=== Vaccine-specific content ===
For content related to COVID-19 vaccines, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' as above. Then populate the '''additional topic''' field, with the value '''Immunization and vaccines''' by selecting ''Health'', then ''Healthy living'', then ''Immunization and vaccines'' from the pick list. The value will be automatically be added to the opposite language template.
More '''additional topic''' fields can be added as applicable to content.
==AUDIENCE==
==Audience==
The '''audience''' value represents for whom the page is intended or for whom it may be particularly useful.
The '''audience''' value represents for whom the page is intended or for whom it may be particularly useful.
Select a value from the controlled vocabulary. Select multiple values as needed. The value will be automatically added to the opposite language template. If there is no appropriate value, do not select one.
Select a value from the controlled vocabulary. Select multiple values as needed. The value will be automatically added to the opposite language template. If there is no appropriate value, do not select one.
Pay close attention to assigning values for pages of interest to -- or for which the intended audience is -- Indigenous people, veterans and/or youth.
Version notes: Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada
'''Version note:''' Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada V8 2021-01-07
[[Category:COVID communications]]
[[Category:COVID communications]]