Theme Management Committee Covid-May 27 2020 - Comité de gestion des thèmes Covid-27 mai 2020
Back to / Retour à > TMC meetings (COVID) - Réunions CGT (COVID)
Agenda
1. Updates
2. Presentation: COVID-19 analytics and evidence
Notes and action items
- Updates
TBS
- Focusing on: Business tasks, ERP, and testing of revised content for Indigenous people
- Top task study deck that was presented at TMC on May 25th was shared ADM Strat Comms Interdepartmental committee and was presented at a meeting that the DM had with provinces and territories
- Working on creating a Federal/Provincial/Territorial working group to coordinate different levels of recovery efforts
- New filter was added to the Content Inventory for unique weekly visits
Health Canada
- Working on content for next phase and new landing page
- Ongoing content development
- PPE content updated
No updates from Principal Publisher and PCO.
- Analytics working group update - Celeste Cote (PCO), Susan Harper (HC PHAC) and Peter Smith (DTO)
Presentation: Covid-19 analytics and reporting
- Measuring what matters to drive decisions and brief senior management
- If you would like to be part of the working group, please reach out to Celeste in Slack or email.
- Getting the right data will help us move towards a more user-centred approach
- Language has to be clear and defined so that everyone is on the same page
- Susan showed example of how data and ux testing is applied to landing page decisions
- CRA showed examples of UX and research design for CESB an CCB
- With the subway pattern & content design improvements in the CCB optimization project, avg task success got up to 83%
- Leveraging ux findings to improve design
- Sharing data inventory in Google spreadsheet. The inventory is restricted access and requires an email invitation.
- Next steps: defining KPIs and methodology, streamline whole-of-gov reporting to best leverage skills, identify external influences
Resources for Adobe Analytics on GCPedia
- Adobe Analytics User Training
- Adobe Analytics User Guide
Ordre du jour
1. Mises à jour
2. Présentation : Analyse et preuves COVID-19 (version française à venir)