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An important part of any project or initiative is the evaluation process in establishing the criteria for success. However, evaluating public engagement projects and their impacts on changes in behavior can be challenging, due to the long-term investment needed to realize behavior change. As well, there is no common approach regarding engagement definitions, objectives or tools across the sector. The same goes for the establishment of appropriate indicators to measure the success of engagement initiatives.
An important part of any project or initiative is the evaluation process in establishing the criteria for success. However, evaluating public engagement projects and their impacts on changes in behavior can be challenging, due to the long-term investment needed to realize behavior change. As well, there is no common approach regarding engagement definitions, objectives or tools across the sector. The same goes for the establishment of appropriate indicators to measure the success of engagement initiatives.
'''Global Affairs Canada and its partners are currently in the process of reflecting on the best ways to approach the measurement of engagement. We invite you to contribute to our reflection by sending us your ideas by EMAIL TO COME.'''
'''Global Affairs Canada and its partners are currently in the process of reflecting on the best ways to approach the measurement of engagement. We invite you to contribute to our reflection by sending us your ideas by email to: engagement.dev@international.gc.ca'''
==== '''Some elements to consider when planning the evaluation of your initiative include:''' ====
==== '''Some elements to consider when planning the evaluation of your initiative include:''' ====
Elements to consider include:
Elements to consider include:
'''Level of awareness''' after participating in an in-person or interactive digital activity on international assistance issues.
* These include persons attending public events, information sessions, webinars, interactive exhibitions, etc.
* These include persons attending public events, information sessions, webinars, interactive exhibitions, etc.
'''Level of knowledge''' after consulting and engaging with online information or resources on international assistance issues and number of people consulting and engaging with online resources on international assistance issues.
* These include reading, sharing, commenting on contributing to online resources, such as social media, Web content, articles, stories from the field, newsletters, brochures and documentaries.
* These include reading, sharing, commenting on contributing to online resources, such as social media, Web content, articles, stories from the field, newsletters, brochures and documentaries.
'''Level of capacity''' on international assistance issues and the number of people participating in capacity building activities.
* These include training, workshops, experiential learning opportunities, educational programs, experiences in developing countries, participation in national and international forums.
* These include training, workshops, experiential learning opportunities, educational programs, experiences in developing countries, participation in national and international forums.
'''Level of active global citizen engagement''' in international assistance activities.
* These include, volunteering, engaging others in the issue, working in the sector, actively seeking out information and research, publishing, liking, and sharing posts on social media platform, fundraising or make donation actively to support FIAP action fields and the SDGs.
* These include, volunteering, engaging others in the issue, working in the sector, actively seeking out information and research, publishing, liking, and sharing posts on social media platform, fundraising or make donation actively to support FIAP action fields and the SDGs.
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