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=== B. Good practices to consider ===
=== B. Good practices to consider ===
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''Use third parties to expand reach''
''Use third parties to expand reach''
* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.
* Use individuals that are trusted by diverse Canadians and can become “multipliers.” They can be champions, social media influencers, VIPs, teachers, student leaders, etc. They can help overcome barriers through implied third-party endorsement.
* Employ partnerships that can be multi-sectorial (that is, with other sectors, different federal departments or levels of government, or with educational and cultural institutions).
* Employ partnerships that can be multi-sectorial (that is, with other sectors, different federal departments or levels of government, or with educational and cultural institutions).
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''Connect local issues to global issues''
''Connect local issues to global issues''
* Leverage Canadians’ view of global responsibility and humanity.
* Leverage Canadians’ view of global responsibility and humanity.
* Use examples from challenges affecting both domestic and global communities (such as the COVID-19 pandemic) to demonstrate how global issues have an impact at the local level (e.g. safety, well-being).
* Use examples from challenges affecting both domestic and global communities (such as the COVID-19 pandemic) to demonstrate how global issues have an impact at the local level (e.g. safety, well-being).
''Note: Fostering emotions rooted in notions of shared responsibility can be a strategy to consider.''
''Note: Fostering emotions rooted in notions of shared responsibility can be a strategy to consider.''
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''Collaborate with other organizations''
''Collaborate with other organizations''
* Collaborate and partner with other organizations to plan and undertake PE campaigns and initiatives to maximize results and reach new audiences.
* Collaborate and partner with other organizations to plan and undertake PE campaigns and initiatives to maximize results and reach new audiences.
* Coordinate your messaging and visual identity with other organizations when you are developing communication campaigns. Such collaboration can often lead to better developed activities.
* Coordinate your messaging and visual identity with other organizations when you are developing communication campaigns. Such collaboration can often lead to better developed activities.
''Note: See more about the importance of partnerships and collaboration in section 2.3. – Going further.''
''Note: See more about the importance of partnerships and collaboration in section 2.3. – Going further.''
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''Reach new audiences''
''Reach new audiences''
* Raise awareness and increase knowledge with those who are not yet or not fully aware by reaching beyond the already existing networks of global citizens within the international assistance community.
* Raise awareness and increase knowledge with those who are not yet or not fully aware by reaching beyond the already existing networks of global citizens within the international assistance community.
* Engagement strategies cannot use generic cookie-cutter approaches when trying to reach different demographics.
* Engagement strategies cannot use generic cookie-cutter approaches when trying to reach different demographics.
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''Foster peer recognition''
''Foster peer recognition''
* Participation will be greater if learners are recognized by their peers and their achievements are validated.
* Participation will be greater if learners are recognized by their peers and their achievements are validated.
* Engagement initiatives need to be designed and promoted so that their value to learners (and potential recognition by peers) is obvious.
* Engagement initiatives need to be designed and promoted so that their value to learners (and potential recognition by peers) is obvious.
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''Employ digital tools''
''Employ digital tools''
* Use tools such as social media channels, virtual meeting technologies, webcasting and podcasting , which can help overcome barriers to participation, such as geographic, financial and availability.
* Use tools such as social media channels, virtual meeting technologies, webcasting and podcasting , which can help overcome barriers to participation, such as geographic, financial and availability.
* In addition, consider digital gamification. Applying a gaming approach to facilitate learning has demonstrated its effectiveness with youth audiences.
* In addition, consider digital gamification. Applying a gaming approach to facilitate learning has demonstrated its effectiveness with youth audiences.
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''Evaluate outcomes''
''Evaluate outcomes''
=== C. Types of engagement initiatives: Examples and tips ===
=== C. Types of engagement initiatives: Examples and tips ===
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''Organizing in-person and online events''
''Organizing in-person and online events''
* If you are planning an event with a speaker, reach out for possible partnerships. Other organizations might also be interested in inviting this guest to speak at their own event.
* If you are planning an event with a speaker, reach out for possible partnerships. Other organizations might also be interested in inviting this guest to speak at their own event.
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''Engaging and involving the Canadian education sector''
''Engaging and involving the Canadian education sector''
* Get in touch with your provincial or regional council, which has strong ties with different local school boards across the country.
* Get in touch with your provincial or regional council, which has strong ties with different local school boards across the country.
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''Sharing personal stories of experiences abroad''
''Sharing personal stories of experiences abroad''
* Develop joint PE campaigns with other Canadian, international or multilateral partner organizations (e.g. international days, UN Sustainable Development Goals [SDGs]).
* Develop joint PE campaigns with other Canadian, international or multilateral partner organizations (e.g. international days, UN Sustainable Development Goals [SDGs]).
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''Developing a social media campaign''
''Developing a social media campaign''
* Evaluate the content of comments published on social media (qualitative evaluation).
* Evaluate the content of comments published on social media (qualitative evaluation).
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''Producing and disseminating communications products''
''Producing and disseminating communications products''