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PE-DEV Toolkit / Trousse à outils de MP-DEV/part1/Basic Guidelines (view source)
Revision as of 15:55, 18 August 2020
, 15:55, 18 August 2020→3- Types of engagement initiatives: examples and tips
== 3- Types of engagement initiatives: examples and tips ==
== 3- Types of engagement initiatives: examples and tips ==
IMAGES WITH CONTINUUM LEVEL TO COME
'''''Organizing in-person and online events'''''
Examples: seminars, conferences, webinars, study tours, photo or art exhibit, film screening
Tips:
•Plan an event with clear objectives.
•Focus on specific audiences instead of ‘’Canadians at large’’ and develop specific engagement strategies for each audience.
•Before planning an event, evaluate what has been done or planned by partners for the same target groups (NGOs working within the same communities, including non-traditional groups).
•When possible, work in partnership with other likeminded and complementary organizations to maximize reach, share best practices and build capacity.
•Include clear and consistent key messages as part of the events, to communicate long-term results and effectiveness (going beyond isolated events and facts).
•Present the same event in various locations, when possible.
•If you are holding a series of events in a number of cities, develop a plan to engage with local organizations and media, when possible. Evaluate the possibility of including large cities and small communities, including rural and northern locations.
•Have an evaluation plan for all events/products, including both quantitative and qualitative indicators, to assess behaviour changes.
•If you are planning an event with a southern speaker, reach out to other Canadian partners. They might be interested in inviting this guest to speak at their own event.
'''''Engaging and involving the Canadian education sector'''''
Examples: Development of curriculum content with teachers, training sessions for Canadian teachers, partnerships with local education institutions, etc.
Tips:
•Consult with teachers and get their feedback on curriculums;
•Help teachers distributing the material;
•Engage education faculties to target students studying to become teachers;
•Get in touch with the Inter-Council Network, which has strong ties with different local school boards across the country.
'''''Sharing personal stories of experiences abroad'''''
Example: blog, news article, podcast or video about an intern or a volunteer who undertook an international experience with your organization
Tips:
•Interns and volunteers should prepare an engagement plan to implement before, during and after they go abroad, as well as a short report upon their return to Canada.
•During their stay abroad, ask them to write a blog post, tweet, share photos or use the social media platform of their choice to share their experience with other Canadians.
•Suggest that they contact newspapers and TV and radio stations in their communities; a journalist might be interested in featuring a story about their experience abroad.
•Create links to intern or volunteer blogs on your organization’s Web site.
•Develop a speaker’s bureau to have interns and volunteers participate and share with others when they return to Canada.
•Develop joint public engagement campaigns with other Canadian, international or multilateral partner organizations (e.g., international days, UN SDGs).
'''''Developing a social media campaign'''''
Tips:
•Before developing a social media campaign, evaluate the possibility of working in partnership with other organizations
(likeminded and complementary) to extend reach, build capacity, share knowledge, harmonize messages and eliminate duplication.
•Plan public engagement campaigns (using traditional and new media) to promote Canadians who have worked in developing countries to make a difference.
•Think about partnering with a ‘social media champion’ or ‘influencer’.
•Measure the reach by counting the exact number of people that a social media post could reach. Note that the number of impressions (potential views) of a social media post does not represent a significant result.
•Calculate the number of actions resulting from the publication of messages in social media, e.g., number of retweets, likes, shares (quantitative evaluation).
Evaluate the content of comments published on social media (qualitative evaluation).
'''''Producing and disseminating communication products'''''
Examples: Videos, films, photos, podcasts, paper and electronic publications (pamphlets, books, etc.);
pre-paid media articles; Web sites or interactive platforms; TV, radio and newspaper ads directly linking to the engagement project funded by GAC.
Tips:
•Define objectives and confirm target audiences. Develop a rationale to justify the choice of medium for those audiences.
•Establish a distribution strategy before developing communication products (confirm target audience, distribution list, timelines, responsibilities, etc.).
•Before developing a new communication product, check if another partner has already developed a similar tool.
•Prepare an evaluation plan for all products, including both quantitative and qualitative indicators wherever possible