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* Decisions and changes to content and design should be driven by evidence from usability testing and web analytics.
 
* Decisions and changes to content and design should be driven by evidence from usability testing and web analytics.
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=== Mobile-first ===
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== Mobile-first ==
 
* Mobile is now the dominant way that people are accessing web content. Design for mobile first, then desktop. '''Look at your content on a mobile device before publishing.'''
 
* Mobile is now the dominant way that people are accessing web content. Design for mobile first, then desktop. '''Look at your content on a mobile device before publishing.'''
 
** '''60-80% of our users are viewing on mobile'''
 
** '''60-80% of our users are viewing on mobile'''
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