Changes

* Campaigns - We’ve reached out to encourage people to start early working on their campaigns

* Campaigns - We’ve reached out to encourage people to start early working on their campaigns

* Check out the [https://gc-web-comms.slack.com/archives/C018SF3J4KF/p1721760193367859 Slack thread about campaigns], tips such as avoiding carousels

* Check out the [https://gc-web-comms.slack.com/archives/C018SF3J4KF/p1721760193367859 Slack thread about campaigns], tips such as avoiding carousels

* Big thanks to Principle Publisher for new biography for Minister Mckinnon  

* Big thanks to Principal Publisher for new biography for Minister Mckinnon  

* Today is International Self Care Day

* Today is International Self Care Day

'''Principle Publisher'''

'''Principal Publisher'''

* Removed mention of Minister Seamus O’Regan and replaced with new Minister Steven MacKinnon

* Removed mention of Minister Seamus O’Regan and replaced with new Minister Steven MacKinnon

**** Expected effect size of manipulation during testing

**** Expected effect size of manipulation during testing

** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate

** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate

* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principle Publisher manages access to this software

* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principal Publisher manages access to this software

** Adobe Target GCpedia page: https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide

** Adobe Target GCpedia page: https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide

Doing usability testing on a prototype can also help overcome some of the potential ethical considerations that Harry mentioned.  

Doing usability testing on a prototype can also help overcome some of the potential ethical considerations that Harry mentioned.  

For example, if you want to test the impact of removing an entire paragraph of content and don't want to risk some users having information that other users do not, you can use usability testing instead of an A/B test.  

For example, if you want to test the impact of removing an entire paragraph of content and don't want to risk some users having information that other users do not, you can use usability testing instead of an A/B test.

== Roundtable ==

== Roundtable ==