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March 13, 2024 - Updates, priorities of the week (view source)
Revision as of 15:38, 17 April 2024
, 17 Aprilno edit summary
==Notes and action items==
==Notes and action items==
===Digital Transformation Office (DTO) updates===
===Digital Transformation Office (DTO) updates===
*Mandate letters for Minister of Citizens’ Services and Minister of Sport and Physical Activity have gone out, make sure you update your institutional information if it should point to these.
* We have reviewed the Audit of Templates and Patterns and will be bringing it back to this table soon to review before officially decommissioning anything.
===Roundtable===
===Roundtable===
PCO
'''PCO'''
*Please be sure to verify your information and fix your broken links on cross-departmental pages.
*Thanks to the teams that supported updating the canada.ca Media contacts page. We're almost wrapped up. Next review in August.
*We’re introducing new tax credit incentives and Wah-ila-toos updates
PowerBI meeting - Fiona Currie - AAFC
* People having difficulties with clients wanting to post PowerBI content on website
* Some accessibility issues
* AAACT was not at this meeting, we have discussed inviting them at some point
* Pressure to make PowerBI results more widely available in some departments
* Part of the push for open data
* Even though Microsoft says it’s accessible, there are still issues to work around
* Action items
** We want to get ahead of the game, find workable dashboards, with PowerBI or others
*** Good example, Public Health made some good Covid-19 dashboards
** Next meeting April 15
** Sign up for the meeting: [[/events.teams.microsoft.com/event/da6851d0-d919-4d16-9e45-1f23a285d1ab@9da98bb1-1857-4cc3-8751-9a49e35d24cd|https://events.teams.microsoft.com/event/da6851d0-d919-4d16-9e45-1f23a285d1ab@9da98bb1-1857-4cc3-8751-9a49e35d24cd]]
** Google docs link: [[/docs.google.com/document/d/1-xBSVmzKraqTheMuJ5NUcJ8F2DkqxB-0ls2Ls1uPVeI/edit#heading%3Dh.alxcm7d7x5d8|https://docs.google.com/document/d/1-xBSVmzKraqTheMuJ5NUcJ8F2DkqxB-0ls2Ls1uPVeI/edit#heading=h.alxcm7d7x5d8]]
Principal Publisher - UTM campaign report - Andrew Lau
* Concept of report is that it should be “plug and play” for everyone
* Access by:
** Logging into your Adobe Analytics and go to templates
** If you don’t have AA, go to our GCPEDIA page, and find Workspace Templates, this version is good if you want a quick overview instead of more details
* In AA, you can find data on users broken down by criteria such as
** geographic area
** mobile vs desktop
** performance of landing page
** time users are staying on campaign pages
* We’ve also tried to make report user friendly by defining terms
* If you use Page Feedback tool, this is incorporated into your Adobe Analytics data
* You can reach us for Adobe Analytics questions at: [[Mailto:GC.ANALYTIQUE-ANALYTICS.GC@servicecanada.gc.ca|GC.ANALYTIQUE-ANALYTICS.GC@servicecanada.gc.ca]] or submit a service desk ticket ([[/requestform.portal.gc.ca/tickets.html|http://requestform.portal.gc.ca/tickets.html]])
Questions
Q: Are there still office hours for any questions about Adobe Analytics?
A: Yes, you can arrange to meet with an AA expert for any questions you have. Here’s the link: [[/www.gcpedia.gc.ca/wiki/Adobe Analytics Office Hours|https://www.gcpedia.gc.ca/wiki/Adobe_Analytics_Office_Hours]]
DTO - Lisa Fast - Alerts
* Study goal was to measure alert styling decisions to create clearer guidance
* Alert use is inconsistent across GOC websites
* Testing shows that alerts can distract users and overuse also reduces their value
* Looked at current guidance
* Behavioral survey for GC Web community, which showed disagreement on how people would use alerts
* Next steps:
** Update alert guidance with example from study
** Add keywords for each style
** Add ideas for alternatives to alert styles, so that users have more options
** Provide guidance so users can be more consistent
** Use more A/B testing to understand impact of changes
** Tell web advisors to warn their clients overuse of alerts have negative impact on web users
Comments:
DTO: We should be telling comms advisers how long to keep alerts posted.
Q: ESDC: Clients often ask for alerts, they think it will make content “pop”. What about using a well?
A: Lisa F: Bars are a better solution than wells - we removed the well on topic pages for Most requested, and replaced them with a bar, because eye tracking and analytics showed people weren’t looking at the well. If clients want their info to ‘pop’, it should be redesigned rather than added.
Other ideas: Interactive questions are very effective.
Chat summary
* On the topic of out of date browsers: I wonder if there could be a reusable content snippet with language around browser compatibility that could be shown if certain criteria are met? We piloted this for location detection during COVID on the vaccine page, if I remember correctly.
* For a warning to display for only out of date browsers, would require custom scripting. We requested that DTO/PP create a GCWeb component that could be added to identify out of date browsers based on lacking the functions for the components needed to run them.
* Question to ask your clients when they want an alert: When will this be taken down? Alerts should be time sensitive to prevent overuse
* Another option is to use colour for emphasis. [[/wet-boew.github.io/wet-boew-styleguide/design/colour-en.html#basic|https://wet-boew.github.io/wet-boew-styleguide/design/colour-en.html#basic]]
Anything is better than a paragraph of bolded text.
*Sometimes teams are brought in too late after a campaign starts to work on UTMs.
* Comment: “If everything is important, nothing is important”