About Public Opinion Research
To proactively manage its strategic priorities, the Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is Public Opinion Research (POR). It provides the government with an accurate, real-time snapshot of the changing perceptions, knowledge and behaviours of Canadians from across the country and from all walks of life. Thanks to these new insights, the government is better able to adapt its communications approach, policies, and programs.
For more information about public opinion research in the Government of Canada, visit our website.
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