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About Public Opinion Research

The Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is public opinion research (POR) which provides the government with valuable insights on a wide range of subjects that contribute to evidence-based decision-making.

POR is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities by or for the Government of Canada.

POR activities include designing and testing methods to collect data; data collection itself, including sampling, data entry, coding; primary data analysis; and convening and managing online panels.

For more information about the Government of Canada’s Public Opinion Research Activities, explore the most recent Annual Report produced by the Public Opinion Research Directorate (PORD).

Careers in Public Opinion Research:

Support government or departmental priorities;
Address the development of new government policies, programs, services or initiatives;
Touch on issues that are of high public interest or sensitivity.

Positions in Public Opinion Research

JUNIOR RESEARCH ANALYST

Responsible for conducting research and analysis (data collection and reporting).
Share valuable insights.
Develop communication products.

ADVISOR

Oversee the design, coordination, and reporting of POR and online consultation projects.
Manage projects and contractors’ work effectively to deliver high-quality research that meets decision makers’ needs and complies with Government of Canada policies.
Provide advice and plans to support the strategic direction of POR and online consultations.
Bring best practices in POR and consultations research methods, tools, and story-telling to the team and department.
Contribute to public environment analysis and identification of trends.
Foster collaboration with internal clients and partners to enable delivery of projects.
Guide project work of junior-level employees.

SENIOR ADVISOR

Provide strategic communications advice on POR and public engagement, products and services
Manage and support the corporate tools to conduct POR and public engagement
Support and meet corporate requirements and communications needs of the Department, directed towards departmental, external clients, and the public
Manage and supervise the day-to-day activities of a team

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