About Public Opinion Research
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About Public Opinion ResearchPublic Opinion Research (POR) is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities by or for the Government of Canada. POR uses quantitative or qualitative methods and techniques to provide insight and support decision-making. POR activities include designing and testing methods to collect data; data collection itself, including sampling, data entry, coding; primary data analysis; and convening and managing online panels. Careers in Public Opinion Research:
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