COVID content guidance

Advice on how to communicate during COVID (Guidelines)

• Crisis communications checklist
• How to use alerts in a crisis
• COVID-19 branding elements (GCconnex)

Adding new content related to COVID

We are asking web managers across departments to work with their theme leads to coordinate web content as you work to support announcements and other developments. This will help ensure that we are not duplicating efforts and that we create clear paths on Canada.ca for Canadians to follow to get to the answers they need.

Please add new and planned content to the content inventory:

• Inventory of COVID-19 related web pages across Government of Canada
  
  

This is a high-level view of the different types of COVID-19 content that departments may have to publish, along with which departments are leading these sections.

• Content structure (site map)
  
  

Performance measurement

• UTM guidance (.pptx)
• UTM generator (.xlsx)