GC Web Priorities-October 13 2021 - Priorités Web du GC-13 octobre 2021
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Agenda
1. Updates
Notes and action items
1. Updates
TBS DTO
- New blog post: Avoid promotional carousels, improve web content
- Social media will go out this week on the @DigitalCDN Twitter account
- Please share the blog post with your networks and share the tweets
- Ministerial Profiles: Sending out an email to web managers this week
HC PHAC
Travel
- Continuing to update various travel pages based on research and feedback
- Lots of things in approvals this week
- Making content updates to ArriveCAN to line up with a news release planned for October 19th
Overall
- Downward trend in views to COVID content
- 64% mobile
- 46% from search engines
- Top topics are travel related pages
PCO
- Encouraged that everyone is on the same page about Ministerial Profiles
- If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)
PP
- No updates
2. Updates on A/B testing & personalization tool - Marianne Couture-Benitez
- Presentation: A/B Testing & Personalization Pilot (Google slides)
3. Roundtable
DND
- Developing content focused on Conducting culture change
- Creating a campaign page and web presence
PS
- Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
- COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
- Focusing on Proactive disclosures
- Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
- Anyone with tips, please reach out to Heather O’Connell on Slack or email
Ordre du jour
1. Mises à jour
Notes et actions à prendre
- Présentation : Projet pilote des tests A/B & de la personnalisation (diapositives Google)