October 9, 2024 - GCWP
Revision as of 21:59, 28 January 2025 by Jennifer.mealing (talk | contribs)
Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC
Third A/B test of the Canada.ca home page
Test 2 – Replaced 12 theme and focus links with an All services button.
Behaviour of users changed when on the All services page. People ended up using the top links instead of the less used ones that they would have used on the other page.
Health, Environment and Money and finances lost too many visits in test 2. We know these are important issues for the government so for test 3 we added these back in. We still removed the other 6 themes and 3 focus on links for the test.
Prototype of version B for test #3: Home - Canada.ca
- A/B test 3: Results (L. Fast) - media:AB Research strategy for Canada.ca home page.pptx