ISED Best Practices in Event Planning and Communications

Innovation, Science and Economic Development Canada (ISED) takes great pride in participating in the Government of Canada Workplace Charitable Campaign, dedicated to raising funds for over 86,000 charities across Canada. Every year, ISED embarks on a mission to create a significant positive impact for those in need throughout the country.

Considering the complexities of running the ISED Charitable Campaign and engaging our large and diverse employee population, we recognize the vital role of communication and information sharing in ensuring the success of each campaign.

In this segment, ISED is delighted to share some of its best practices in effectively conveying the campaign’s story and promoting awareness, ultimately contributing to the campaign’s success and benefiting all who receive support from the donations raised.

Best practice 1: Engaging themes and impactful stories

Best practice 2: Well-organized events and guest speakers

Best practice 3: Captivating graphics

Best practice 4: Tailored campaign messaging and communications products