Difference between revisions of "About Public Opinion Research"

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<center>[[Public Opinion Research Job Portal|<span style="color: #f9ae8f; font-size: 125%;"><big>'''Back to Main Page'''</big></span>]] </center>
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<center>[[The Public Opinion Research Community|<span style="color: #f9ae8f; font-size: 125%;"><big>'''Back to Main Page'''</big></span>]] </center>
 
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= About  Public Opinion Research =
 
= About  Public Opinion Research =
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The Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is '''public opinion research''' (POR) which provides the government with valuable insights on a wide range of subjects that contribute to evidence-based decision-making.
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To proactively manage its strategic priorities, the Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is Public Opinion Research (POR). It provides the government with an accurate, real-time snapshot of the changing perceptions, knowledge and behaviours of Canadians from across the country and from all walks of life. Thanks to these new insights, the government is better able to adapt its communications approach, policies, and programs.
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For more information about public opinion research in the Government of Canada, [https://www.tpsgc-pwgsc.gc.ca/rop-por/index-eng.html visit our website].
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POR is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities by or for the Government of Canada.  
 
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POR activities include designing and testing methods to collect data; data collection itself, including sampling, data entry, coding; primary data analysis; and convening and managing online panels.  
 
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For more information about the Government of Canada’s Public Opinion Research Activities, explore the most recent [https://www.tpsgc-pwgsc.gc.ca/rop-por/rapports-reports/2020-2021/p0-eng.html Annual Report produced by the Public Opinion Research Directorate (PORD)].
 
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== Careers in Public Opinion Research: ==
 
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*Support government or departmental priorities;
 
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*Address the development of new government policies, programs, services or initiatives;
 
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*Touch on issues that are of high public interest or sensitivity.
 
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[[File: Areas of Work POR.jpg|950px|frameless|center]]
 
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== Positions in Public Opinion Research ==
 
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'''JUNIOR RESEARCH ANALYST'''
 
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[[File:CAtestimonial.jpg|400px|frameless|right]]
 
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*Responsible for conducting research and analysis (data collection and reporting).
 
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*Share valuable insights.
 
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*Develop communication products.
 
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'''ADVISOR'''
 
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*Oversee the design, coordination, and reporting of POR and online consultation projects.
 
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*Manage projects and contractors’ work effectively to deliver high-quality research that meets decision makers’ needs and complies with Government of Canada policies.
 
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*Provide advice and plans to support the strategic direction of POR and online consultations.
 
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*Bring best practices in POR and consultations research methods, tools, and story-telling to the team and department.
 
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*Contribute to public environment analysis and identification of trends.
 
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*Foster collaboration with internal clients and partners to enable delivery of projects.
 
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*Guide project work of junior-level employees.
 
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'''SENIOR ADVISOR'''
 
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*Provide strategic communications advice on POR and public engagement, products and services
 
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*Manage and support the corporate tools to conduct POR and public engagement
 
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*Support and meet corporate requirements and communications needs of the Department, directed towards departmental, external clients, and the public
 
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*Manage and supervise the day-to-day activities of a team
 
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Revision as of 15:03, 22 October 2021

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About Public Opinion Research

To proactively manage its strategic priorities, the Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is Public Opinion Research (POR). It provides the government with an accurate, real-time snapshot of the changing perceptions, knowledge and behaviours of Canadians from across the country and from all walks of life. Thanks to these new insights, the government is better able to adapt its communications approach, policies, and programs. For more information about public opinion research in the Government of Canada, visit our website.

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