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About Public Opinion Research Public Opinion Research (POR) is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities by or for the Government of Canada. POR uses quantitative or qualitative methods and techniques to provide insight and support decision-making. POR activities include designing and testing methods to collect data; data collection itself, including sampling, data entry, coding; primary data analysis; and convening and managing online panels. Careers in Public Opinion Research: Support government or departmental priorities; Address the development of new government policies, programs, services or initiatives; Touch on issues that are of high public interest or sensitivity. Public Opinion Research Positions in the Government of Canada RESEARCH AND JUNIOR ANALYSTS Responsible for conducting research and analysis; Translate data into valuable insights; Data collection; Development of communication products. COMMUNICATIONS ADVISOR The role of a Communication Advisor is to implement communication actions on behalf of an organization. Sets up different media intended for different audiences Set up research methods in order to improve communication PORD ADVISOR The primary role of PORD advisors is to promote best practices and provide support and advice to POR practitioners across the Government of Canada. Provide advice and answer questions from departmental coordinators Help them conduct and produce high-quality POR