Difference between revisions of "About Public Opinion Research"

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[[FR: Au sujet de la recherche en opinion publique]]
 
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= About  Public Opinion Research =
 
= About  Public Opinion Research =
Public Opinion Research (POR) is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities by or for the Government of Canada.
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To proactively manage its strategic priorities, the Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is Public Opinion Research (POR). It provides the government with an accurate, real-time snapshot of the changing perceptions, knowledge and behaviours of Canadians from across the country and from all walks of life. Thanks to these new insights, the government is better able to adapt its communications approach, policies, and programs
POR uses quantitative or qualitative methods and techniques to provide insight and support decision-making.
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For more information about public opinion research in the Government of Canada, [https://www.tpsgc-pwgsc.gc.ca/rop-por/index-eng.html visit our website].
POR activities include designing and testing methods to collect data; data collection itself, including sampling, data entry, coding; primary data analysis; and convening and managing online panels.
 
== Careers in Public Opinion Research: ==
 
*Support government or departmental priorities;
 
*Address the development of new government policies, programs, services or initiatives;
 
*Touch on issues that are of high public interest or sensitivity.
 
 
 
[[File: Areas of Work POR.jpg|990px|frameless|left]]
 
 
 
 
 
 
 
== Public Opinion Research Positions in the Government of Canada ==
 
 
 
'''RESEARCH AND JUNIOR ANALYSTS'''
 
[[File:CAtestimonial.jpg|400px|frameless|right]]
 
*Responsible for conducting research and analysis;
 
*Translate data into valuable insights;
 
*Data collection;
 
*Development of communication products.
 
 
 
 
 
'''COMMUNICATIONS ADVISOR'''
 
 
 
The role of a Communication Advisor is to implement communication actions on behalf of an organization.
 
*Sets up different media intended for different audiences
 
*Set up research methods in order to improve communication
 
 
 
 
 
'''PORD ADVISOR'''
 
 
 
The primary role of PORD advisors is to promote best practices and provide support and advice to POR practitioners across the Government of Canada.
 
*Provide advice and answer questions from departmental coordinators
 
*Help them conduct and produce high-quality POR
 
 
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Latest revision as of 10:44, 3 November 2021

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About Public Opinion Research

To proactively manage its strategic priorities, the Government of Canada uses a range of tools to learn about the diversity of views and interests of the public. One of these tools is Public Opinion Research (POR). It provides the government with an accurate, real-time snapshot of the changing perceptions, knowledge and behaviours of Canadians from across the country and from all walks of life. Thanks to these new insights, the government is better able to adapt its communications approach, policies, and programs. For more information about public opinion research in the Government of Canada, visit our website.

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