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Difference between revisions of "GC Web Priorities-October 13 2021 - Priorités Web du GC-13 octobre 2021"

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==Notes and action items==
 
==Notes and action items==
 +
 +
# Updates
 +
 +
TBS DTO
 +
 +
* New blog post: Avoid promotional carousels, improve web content
 +
** Social media will go out this week on the @DigitalCDN Twitter account
 +
** Please share the blog post with your networks and share the tweets
 +
* Ministerial Profiles: Sending out an email to web managers this week
 +
 +
HC PHAC
 +
 +
Travel
 +
 +
* Continuing to update various travel pages based on research and feedback
 +
* Lots of things in approvals this week
 +
* Making content updates to ArriveCAN to line up with a news release planned for  October 19th
 +
 +
Overall
 +
 +
* Downward trend in views to COVID content
 +
* 64% mobile
 +
* 46% from search engines
 +
* Top topics are travel related pages
 +
 +
PCO
 +
 +
* Encouraged that everyone is on the same page about Ministerial Profiles
 +
* If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)
 +
 +
PP
 +
 +
* No updates
 +
 +
# Updates on A/B testing & personalization tool - Marianne Couture-Benitez
  
 
* Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides)
 
* Presentation: [https://docs.google.com/presentation/d/1IP7xN8IoWI9G8oSfClsbll3e-VqwkOBj/edit?usp=sharing&ouid=103637028518085694057&rtpof=true&sd=true A/B Testing & Personalization Pilot] (Google slides)
 +
 +
# Roundtable
 +
 +
DND
 +
 +
* Developing content focused on Conducting culture change
 +
* Creating a campaign page and web presence
 +
 +
PS
 +
 +
* Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
 +
* COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
 +
* Focusing on Proactive disclosures
 +
* Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
 +
** Anyone with tips, please reach out to Heather O’Connell on Slack or email
 
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Revision as of 10:30, 15 October 2021




Agenda

1. Updates



Notes and action items

  1. Updates

TBS DTO

  • New blog post: Avoid promotional carousels, improve web content
    • Social media will go out this week on the @DigitalCDN Twitter account
    • Please share the blog post with your networks and share the tweets
  • Ministerial Profiles: Sending out an email to web managers this week

HC PHAC

Travel

  • Continuing to update various travel pages based on research and feedback
  • Lots of things in approvals this week
  • Making content updates to ArriveCAN to line up with a news release planned for  October 19th

Overall

  • Downward trend in views to COVID content
  • 64% mobile
  • 46% from search engines
  • Top topics are travel related pages

PCO

  • Encouraged that everyone is on the same page about Ministerial Profiles
  • If you have any questions, please reach out to Brenna Maher (PCO) or Peter Smith (DTO)

PP

  • No updates
  1. Updates on A/B testing & personalization tool - Marianne Couture-Benitez
  1. Roundtable

DND

  • Developing content focused on Conducting culture change
  • Creating a campaign page and web presence

PS

  • Grateful that Peter Smith (DTO) came to talk about Adopting Canada.ca design
  • COVID-19 Frauds and Scams: a little hiccup and it is no longer pulling data, but it’s in the process of being resolved
  • Focusing on Proactive disclosures
  • Challenge: external stakeholder sites that are password protected and how to meet policy requirements for these
    • Anyone with tips, please reach out to Heather O’Connell on Slack or email



Ordre du jour

1. Mises à jour



Notes et actions à prendre

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