June 26, 2024 - Design update: Contact AAFC web page

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates

2. Roundtable

Notes and action item

Updates

DTO

• The narrower banner has been implemented on the Canada.ca home page which means we will go ahead with our next A/B test which is testing shortening the entire page.  Version B of the test will have 12 theme and focus links removed and replaced with a button to the All services page.

• The inviter for the next trust study is going live on July 3. This study has one question related to the design of canada.ca but most of the study is about trust of AI. We've been working with the TBS AI policy team on the AI transparency issue - how to convey when images or content have been created with AI, and whether that transparency impacts overall trust of Canada.ca.

• We will soon share communications about the removal of the Share this page component. This was a component identified for removal based on the Audit of patterns and templates as analytics show it is rarely used and the code is very old. We’ll share dates as to when it will be removed from AEM but we aren’t currently giving a deadline for others to remove it from non-AEM sites.

Design update: Contact AAFC web page

• Contact us presentation

Julie Emond and Rachel Hargreaves are here from Agriculture to talk about their design update of the “Contact AAFC” web page

The web communications advisor on the team was asked by the client to add a FAQ section and remove the general email address from the Contact us page. The advisor knew there must be an issue that prompted this request so instead of just implementing the client’s request, they took advantage of this opportunity to dig into the problem.

The contact page wasn’t on our priority list for optimization but because the client was interested in it, we decided to prioritize it. It was also ranked in the top 10 most visited pages.

We really needed to work with the client to help them understand that we were there to help. We made decisions based on research.

One of the problems with the old version of the page was an overuse of Agriculture and Agri-Food in naming conventions.

We also discovered that over 60% of visitors were from outside of Canada. That was a breakthrough in understanding. We discovered it was because they were looking for a job and using the general email to look for a job. So the majority of users was not our intended audience. We had to provide solutions.

In addition to optimizing the web content we also helped the client optimize their processes within their mailbox to automate some of the work.

Roundtable:

CRA and NRCan launched tax credits - seamless user journey - AEM and Drupal - will come to a future meeting