Revision as of 14:12, 1 August 2024

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates

2. Roundtable

Notes and action item

Updates

DTO

The narrower banner has been implemented on the Canada.ca home page which means we will go ahead with our next A/B test which is testing shortening the entire page. Version B of the test will have 12 theme and focus links removed and replaced with a button to the All services page.

The inviter for the next trust study is going live on July 3. This study has one question related to the design of canada.ca but most of the study is about trust of AI. We've been working with the TBS AI policy team on the AI transparency issue - how to convey when images or content have been created with AI, and whether that transparency impacts overall trust of Canada.ca.

We will soon share communications about the removal of the Share this page component. This was a component identified for removal based on the Audit of patterns and templates as analytics show it is rarely used and the code is very old. We’ll share dates as to when it will be removed from AEM but we aren’t currently giving a deadline for others to remove it from non-AEM sites.

Design update: Contact AAFC web page

Contact us presentation

Julie Emond and Rachel Hargreaves are here from Agriculture to talk about their design update of the “Contact AAFC” web page

The web communications advisor on the team was asked by the client to add a FAQ section and remove the general email address from the Contact us page. The advisor knew there must be an issue that prompted this request so instead of just implementing the client’s request, they took advantage of this opportunity to dig into the problem.

The contact page wasn’t on our priority list for optimization but because the client was interested in it, we decided to prioritize it. It was also ranked in the top 10 most visited pages.

We really needed to work with the client to help them understand that we were there to help. We made decisions based on research.

One of the problems with the old version of the page was an overuse of Agriculture and Agri-Food in naming conventions.

We also discovered that over 60% of visitors were from outside of Canada. That was a breakthrough in understanding. We discovered it was because they were looking for a job and using the general email to look for a job. So the majority of users was not our intended audience. We had to provide solutions.

In addition to optimizing the web content we also helped the client optimize their processes within their mailbox to automate some of the work.

Roundtable:

CRA and NRCan launched tax credits - seamless user journey - AEM and Drupal - will come to a future meeting

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 ===Updates===
 ====DTO====
-*Next Web Executive board meeting is tomorrow:
-*AI trust study
+* The narrower banner has been implemented on the Canada.ca home page which means we will go ahead with our next A/B test which is testing shortening the entire page.  Version B of the test will have 12 theme and focus links removed and replaced with a button to the All services page.
-*LAC presentation, web and preservation program (will ask if they can come to GCWP as well)
-*[https://forms-formulaires.alpha.canada.ca/en/id/clw9ksj1i00qmx883suajuhcq UX community of practice tomorrow], debrief at the meeting
-*Also, some google searches are displaying departments in wrong language, we posted the fix in Slack-GC-comms
+* The inviter for the next trust study is going live on July 3. This study has one question related to the design of canada.ca but most of the study is about trust of AI. We've been working with the TBS AI policy team on the AI transparency issue - how to convey when images or content have been created with AI, and whether that transparency impacts overall trust of Canada.ca.
-====Roundtable====
-'''Public Safety - PJE Theme'''
-*Anticipate publishing an update to the List of Terrorist Entities today as well as the Authorization Regime program content in coordination with GAC later today
-'''Departments’ priorities for the summer'''
-'''DTO'''
+* We will soon share communications about the removal of the Share this page component. This was a component identified for removal based on the Audit of patterns and templates as analytics show it is rarely used and the code is very old. We’ll share dates as to when it will be removed from AEM but we aren’t currently giving a deadline for others to remove it from non-AEM sites.
-*Research on the home page, including life events which could include AI
-*AI Trust research launching soon
+==== Design update: Contact AAFC web page ====
-*Working on UX AI guidance
-*Integrating Canda.ca design system with GC Design system
+* [[/docs.google.com/presentation/d/10iEgsNJzSCxi9Sl8xvHapIzwsliVlmxe/edit#slide%3Did.p1|Contact us presentation]]
-*Working to evolve TSS tool
-'''ECCC'''
+Julie Emond and Rachel Hargreaves are here from Agriculture to talk about their design update of the “Contact AAFC” web page
-*Focused on carbon-pricing content, big marketing push in the fall, some new content: https://www.canada.ca/en/environment-climate-change/services/climate-change/pricing-pollution-how-it-will-work/putting-price-on-carbon-pollution.html
-*Starting internal web community of practice
+The web communications advisor on the team was asked by the client to add a FAQ section and remove the general email address from the Contact us page. The advisor knew there must be an issue that prompted this request so instead of just implementing the client’s request, they took advantage of this opportunity to dig into the problem.
-*Helping strat comms staff to be comfortable with plain language web writing
-*ROT exercise
+The contact page wasn’t on our priority list for optimization but because the client was interested in it, we decided to prioritize it. It was also ranked in the top 10 most visited pages.
-'''AAFC Julie Edmond'''
-*Short staffed, working on plain language writing
+We really needed to work with the client to help them understand that we were there to help. We made decisions based on research.
-*Questions about homepage
-**about content for different audiences
+One of the problems with the old version of the page was an overuse of Agriculture and Agri-Food in naming conventions.
-***Answer: The template has space in the footer to link to audience specific content
-**Too much info about department, what is essential
+We also discovered that over 60% of visitors were from outside of Canada. That was a breakthrough in understanding. We discovered it was because they were looking for a job and using the general email to look for a job. So the majority of users was not our intended audience. We had to provide solutions.
-***[https://design.canada.ca/common-design-patterns/about-institution.html The template shows what to include]
-*Working on improving analytics reports
+In addition to optimizing the web content we also helped the client optimize their processes within their mailbox to automate some of the work.
-'''NRCAN'''
-*Working on carbon capture content in partnership with CRA
+=== Roundtable: ===
-*Also working on content with ECCC
+CRA and NRCan launched tax credits - seamless user journey - AEM and Drupal - will come to a future meeting
-*Working on tracking emails to audience click through rates
-*Looking to improve task completion rates by improving UX, structure etc…
-*Migrating from Drupal 7 to 10
-'''DND'''
-*Continue to update our Topic pages to the Beta topic page template
-*Working on “Military operations” top task – implement datatable.
-*New section – “Working at National Defence” to improve our Civilian jobs top task.
-*Trying to figure out roles and responsibilities for Mobile apps within DND.
-'''Health Canada'''
-*Getting rid of redundant pages
-*Organize cheat sheets and learning plans focusing on digital literacy to get people working the same way
-*Better tagging of content for analytics and to compile things quickly
-*Hoping to finalize pdf policy to finally be able to say no to pdfs
-'''IRCC'''
-*A pain point has always been downloading forms
-**So now we will create a download form for each form with instructions
-**We still use some paper forms, pushing for online forms but many are not ready yet
-*Application guides are their own sections of content, creating duplication of content, trying to simplify this
-*Content inventory strategy, using structured data
-*Doing site audit looking at language, especially quality of French translations
-'''IAAC'''
-*Focused on improving user experience
-*Implementing a dashboard to track large projects like hydroelectric dams etc..(this was committed in budget)
-*Implementing a subscription system that public can sign up for email updates, we used GCnotify for this
-'''Public Safety - PJE Theme'''
-*Anticipate publishing an update to the List of Terrorist Entities today as well as the Authorization Regime program content in coordination with GAC later today

Difference between revisions of "June 26, 2024 - Design update: Contact AAFC web page"