Changes

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==Meeting information==

==Meeting information==

* Public Safety (PJE Theme) - Monitoring wildfire events in Western Canada. Preparing for eventual requests for assistance from provinces. Evergreen wildfires event page is being reviewed and updated by partner departments: https://www.canada.ca/en/public-safety-canada/campaigns/wildfires.html  

* Public Safety (PJE Theme) - Monitoring wildfire events in Western Canada. Preparing for eventual requests for assistance from provinces. Evergreen wildfires event page is being reviewed and updated by partner departments: https://www.canada.ca/en/public-safety-canada/campaigns/wildfires.html  

[[/docs.google.com/presentation/d/1QOW9sA9UiF6n7 Sla2gwC-IQiMTbduEjPHGhSP5KT3s/edit#slide%3Did.g2afcaefb9e7%200%2029|Presentation - ECCC - Jade Bourdages - Climate action awareness advertising campaign 2023-24]]  

[[:en:images/9/9d/Climate_action_awareness_campaign_23-24_AB_test_to_post.pptx|'''Presentation - ECCC - Jade Bourdages - Climate action awareness advertising campaign 2023-24''']]  

* November 2023 campaign was launched

* November 2023 campaign was launched

** No negative impact on number of actions or % of engaged visits

** No negative impact on number of actions or % of engaged visits

Questions:

'''Questions:'''

Q: Would the H1 be more impactful if it was more than just "Raising the bar" to something like "Raising the bar to tackle climate change in Canada"?

'''Q:''' Would the H1 be more impactful if it was more than just "Raising the bar" to something like "Raising the bar to tackle climate change in Canada"?

A: The web team came in late to this campaign, that was more with the marketing team. In future campaigns we will be involved earlier, as well as use A/B testing and adjust accordingly.  

'''A:''' The web team came in late to this campaign, that was more with the marketing team. In future campaigns we will be involved earlier, as well as use A/B testing and adjust accordingly.  

Q: What were the top clicks on Raising the bar section and what does this tell us?  

'''Q:''' What were the top clicks on Raising the bar section and what does this tell us?  

A: Most clicked:

'''A:''' Most clicked:

* At home

* At home

After this section, many users went back to “We’re here to help” section

After this section, many users went back to “We’re here to help” section

A/B testing strategy for Life Events on Canada.ca - Lisa Fast DTO

'''[[:en:images/b/b4/AB_Research_strategy_for_Canada.ca_home_page_for_posting.pptx|A/B testing strategy for Life Events on Canada.ca - Lisa Fast DTO]]'''

* Number of teams looking at life events approach on Canada.ca

* Number of teams looking at life events approach on Canada.ca

** Statistically significant: When the data shows that the differences are not due to chance, when it’s due to a design change

** Statistically significant: When the data shows that the differences are not due to chance, when it’s due to a design change

Q: Can we test not having a banner at all?  

'''Q:''' Can we test not having a banner at all?  

A: Many pages don’t have a banner.  

'''A:''' Many pages don’t have a banner.  

In this case, we had a lot of issues with users hitting spam sites. So it was important to show that the page was authentic, to reinforce trust. So that’s why the banner is used here, for branding/trust purposes.  

In this case, we had a lot of issues with users hitting spam sites. So it was important to show that the page was authentic, to reinforce trust. So that’s why the banner is used here, for branding/trust purposes.  

* We will see how the clickthrough rate compares with and without all themes listed  

* We will see how the clickthrough rate compares with and without all themes listed  

Comment:

'''Comment:'''

I don’t really see many of these pages as services. Many pages are informational.  

I don’t really see many of these pages as services. Many pages are informational.  

A: It depends how you look at it. But you’re right, perhaps “Services” doesn’t capture all the content. We might need to see if there’s a better way to describe the pages.  

'''A:''' It depends how you look at it. But you’re right, perhaps “Services” doesn’t capture all the content. We might need to see if there’s a better way to describe the pages.  

===Roundtable===

===Roundtable===

* Our partners have updated their guidance for the DRRs:  

* Our partners have updated their guidance for the DRRs:  

** Web guidance: [[/test.canada.ca/experimental/results-resultats/drr-content-model.html|Departmental Results Report - Canada.ca]]

** Web guidance: [https://test.canada.ca/experimental/results-resultats/drr-content-model.html Departmental Results Report - Canada.ca]

** At a glance: [[/test.canada.ca/experimental/results-resultats/drr-at-glance.html|[Name of organization]’s [fiscal year] Departmental results report: At a glance - Canada.ca]]

** At a glance: [Name of organization]’s [fiscal year] [https://test.canada.ca/experimental/results-resultats/drr-content-model.html Departmental results report: At a glance - Canada.ca]

** Full report: [[/test.canada.ca/experimental/results-resultats/drr-full-page.html|[Department name]'s [insert fiscal year] Departmental results report - Canada.ca]]

** Full report: [Department name]'s [insert fiscal year] [https://test.canada.ca/experimental/results-resultats/drr-full-page.html Departmental results report - Canada.ca]