Difference between revisions of "Theme Management Committee Covid-June 17 2020 - Comité de gestion des thèmes Covid-17 juin 2020"

Revision as of 15:19, 26 June 2020

1. Updates

2. Labelling study results - Susan/Lisa

3. Update on the email subscription service pilot - Pascale Elvas

1. Updates

TBS

Moving forward, TMC meetings will be two times a week.
Heads of Comms message went out this morning from Mark Stokes pointing to the Primer: Maximizing impact on Canada.ca.

Health Canada

Principal Publisher

No updates from PCO

2. Labelling study results - Susan Harper (Health Canada PHAC)/Lisa Fast (DTO)

3. Update on the email subscription service pilot - Pascale Elvas

Link for the app is listed on key COVID pages
Social media and Minister announcements didn’t drive subscription to service
Messages are in plain language and actionable
Click through rates are 30%
Focused on top topics that people wanted. Looked at web and social media analytics. Adapted content accordingly.
Just over 50,000 subscribers and nearly 1 million notifications
Recently implemented client feedback forms
Tomorrow, a blog post goes out “Launching and Alpha Service”
Next week, the service will be in new hands. Pascale is going back to TBS. It will become part of Health Canada’s communications function.

No meeting on Friday.

1. Mises à jour

2. Résultats de l'étude sur l'étiquetage - Susan/Lisa

3. Mise à jour sur le projet pilote de service d'abonnement au courrier électronique - Pascale Elvas

@@ Line 24: / Line 24: @@
 * Presentation: [https://drive.google.com/file/d/1Efe1b2PP4ALcHHijK8-bw-fGjhm_Xn-T/view?usp=sharing Get Updates on COVID-19] (Google slides)
 * Presentation: [[:File:Get Updates on COVID-19.pptx|Get Updates on COVID-19]] (.pptx)
-# '''Updates'''
+ '''1. Updates'''
 '''TBS'''
 * Moving forward, TMC meetings will be two times a week.
@@ Line 34: / Line 34: @@
 * Slim header change is going live tomorrow
 No updates from PCO
-# '''Labelling study results - Susan Harper (Health Canada PHAC)/Lisa Fast (DTO)'''
+ '''2. Labelling study results - Susan Harper (Health Canada PHAC)/Lisa Fast (DTO)'''
-'''<nowiki>https://docs.google.com/presentation/d/1wCwxa3rMMTjlWv8Bq9GRbPbRuXxZlsb3je_gOmBGNow/edit</nowiki>'''
+* Presentation: [https://docs.google.com/presentation/d/1wCwxa3rMMTjlWv8Bq9GRbPbRuXxZlsb3je_gOmBGNow/edit#slide=id.p1 Canada.ca COVID-19 Top Task Label study] (Google slides)
+* Presentation: [[:File:Top task label study.pptx|Canada.ca COVID-19 Top Task Label study]] (.pptx)
 * Working with HC strat comms on “Limiting the spread” label
-# '''Update on the email subscription service pilot - Pascale Elvas'''
+ '''3. Update on the email subscription service pilot - Pascale Elvas'''
-* 7 Departments
 * Link for the app is listed on key COVID pages
 * Social media and Minister announcements didn’t drive subscription to service