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<big>Together, we strive to leave a lasting and positive imprint on the lives of those in need, embodying the spirit of generosity and unity that defines the GCWCC and the ISED Charitable Campaign.</big>
 
<big>Together, we strive to leave a lasting and positive imprint on the lives of those in need, embodying the spirit of generosity and unity that defines the GCWCC and the ISED Charitable Campaign.</big>
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== <big>Best Practice 1: Nominating strong leadership</big> ==
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== <big>Nominating strong leadership</big> ==
 
<big>ISED works to assemble strong, collaborative teams that will help with the implementation and delivery of the campaign. To guide the multi-faceted teams, ISED nominates strong leaders who exhibit commitment to the cause, demonstrate leadership qualities and can make a significant contribution toward ensuring campaign success.</big>
 
<big>ISED works to assemble strong, collaborative teams that will help with the implementation and delivery of the campaign. To guide the multi-faceted teams, ISED nominates strong leaders who exhibit commitment to the cause, demonstrate leadership qualities and can make a significant contribution toward ensuring campaign success.</big>
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== <big>Best Practice 2: Planning early</big> ==
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== <big>Planning early</big> ==
 
<big>ISED works to implement and run a dynamic and extensive campaign annually. ISED’s dedicated commitment to planning and managing the campaign involves assigning new teams, developing new tools, and allocating resources and special funding for each new campaign period.</big>
 
<big>ISED works to implement and run a dynamic and extensive campaign annually. ISED’s dedicated commitment to planning and managing the campaign involves assigning new teams, developing new tools, and allocating resources and special funding for each new campaign period.</big>
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== <big>Best Practice 3: Building on the leadership shadow</big> ==
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== <big>Building on the leadership shadow</big> ==
 
<big>Leadership shadow refers to a leader’s actions and behaviours having an influence—casting a shadow—on the team or the organization. Building on leadership shadow is a recommended best practice because it promotes continuity and alignment, with new ISEDCC leadership benefiting from the expertise of seasoned veterans. Champions, team captains and ambassadors contribute to a smooth, streamlined transition that promotes learning based on best practices, lessons learned and campaign expertise.</big>
 
<big>Leadership shadow refers to a leader’s actions and behaviours having an influence—casting a shadow—on the team or the organization. Building on leadership shadow is a recommended best practice because it promotes continuity and alignment, with new ISEDCC leadership benefiting from the expertise of seasoned veterans. Champions, team captains and ambassadors contribute to a smooth, streamlined transition that promotes learning based on best practices, lessons learned and campaign expertise.</big>
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<big>ISED has promoted and continues to promote the leadership shadow model as a best practice leading to results and success.</big>  
 
<big>ISED has promoted and continues to promote the leadership shadow model as a best practice leading to results and success.</big>  
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== <big>Best Practice 4: Canvassing face-to-face</big> ==
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== <big>Canvassing face-to-face</big> ==
 
<big>ISED is a strong advocate of ambassadors’ canvassing face to face, recognizing the key role of the ambassador and the importance of in-person canvassing as integral to the campaign’s success. About 80% of donations raised are the result of the ambassadors’ work on the front lines of the campaign, proving how instrumental they are to the success of the campaign.</big>
 
<big>ISED is a strong advocate of ambassadors’ canvassing face to face, recognizing the key role of the ambassador and the importance of in-person canvassing as integral to the campaign’s success. About 80% of donations raised are the result of the ambassadors’ work on the front lines of the campaign, proving how instrumental they are to the success of the campaign.</big>
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<big>ISED places a special emphasis on face-to-face canvassing and effectively plans for ambassadors to be trained and prepared to canvass</big>
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<big>ISED places a special emphasis on face-to-face canvassing and effectively plans for ambassadors to be trained and prepared to canvass.</big>
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== <big>Best Practice 5: Running a shorter 6-week campaign</big> ==
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== <big>Running a shorter 6-week campaign</big> ==
 
<big>Lessons learned from previous campaigns have indicated that the duration of a campaign can impact donor sentiment and result in employee disinterest and campaign exhaustion.</big>  
 
<big>Lessons learned from previous campaigns have indicated that the duration of a campaign can impact donor sentiment and result in employee disinterest and campaign exhaustion.</big>  
    
<big>To address those issues, ISED has reduced the duration of the campaign to a 6-week time frame with a special focus on canvassing through blitz and department-wide events (campaign launch and thank-you ceremony) that complement broader canvassing efforts. This approach has proven to be successful and has become an integral part of the ISEDCC plan.</big>
 
<big>To address those issues, ISED has reduced the duration of the campaign to a 6-week time frame with a special focus on canvassing through blitz and department-wide events (campaign launch and thank-you ceremony) that complement broader canvassing efforts. This approach has proven to be successful and has become an integral part of the ISEDCC plan.</big>
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[[fr:Pratiques exemplaires de la Campagne de charité d’Innovation, Sciences et Développement économique Canada ]]
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