1,123
edits
Changes
Jump to navigation
Jump to search
Line 30:
Line 30: + + + + + + + + + + + Line 35:
Line 46: − + − − − Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research? − Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks − Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups) − David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages? − Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content − Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for) − Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience − Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites) − Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience − Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused − There are still requests where those developing the content are looking to develop audience-based content − Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation
Federal Provincial Territorial COVID-19 web management working group/December 8 2020 (view source)
Revision as of 15:31, 4 January 2021
, 15:31, 4 January 2021no edit summary
<p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</p>
<p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</p>
*Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks
*Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)
*David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?
:*Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content
*Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)
*Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience
*Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)
*Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience
:*Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused
:*There are still requests where those developing the content are looking to develop audience-based content
:*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation
==Call for future discussion topics==
==Call for future discussion topics==
*Language and connection on vaccine clinics
*Language and connection on vaccine clinics
*Digital content / Service teams in a post-COVID world
*Digital content / Service teams in a post-COVID world
*Vaccins et déconfinement progressiif
*Vaccines and gradual reopenining
*Keeping high-priority rushed content accessible
*Keeping high-priority rushed content accessible
*Lessons learned
*Lessons learned
*Future of group post-COVID...should keep it going as it is a valuable community
*Future of group post-COVID...should keep it going as it is a valuable community
[[Category:COVID communications]]
[[Category:COVID communications]]
